Dense commentary on social media, PR, marketing, advertising and branding.
In my earlier avatar working in PR and advertising agencies, I have occasionally worked with famous celebrities (film stars, sportspersons, etc.) for specific promotions, events, campaigns, and so on. Most of them, as I recall, are in the mindset of coming to…
Ethnic brand Fabindia had launched the Jerusalema Dance Challenge in the middle of February 2021. What is the Jerusalema Challenge? See the end of this post for the background context. The ask was simple – dance to the song playing in the…
The (PDF). There are 10 broad guidelines, along with some platform-specific recommendations. Of the 10 draft guidelines, 7 pertain exclusively to disclosure! The disclosure guidelines are very similar to what (PDF). But a bigger question is around the ‘why’ of these disclosures….
I had written about BigBasket’s cease & desist letter to Coimbatore-based DailyBasket and how the latter fought back publicly through a show-and-tell website that almost decimated the former’s points and showcased some of BigBasket’s points in bad faith. Since I write every…
Rashmi Samant was all over the news in India (and in Karnataka, given that she studied in Manipal Institute of Technology earlier) as recently as February 12-13. After all, she became the first Indian woman to occupy the position of president of…
A lot of features that we come across or use or like on digital/social media/messaging platforms/apps mimic the offline equivalents. The ‘save’ icon is a floppy disk in most apps/digital services, even if many millennials don’t have a clue as to what…
Back in 2010, Jacquelyn Krones, a (then) Senior Product Manager at Microsoft (she now is Director of Responsible AI Practice, Microsoft) revealed the results of a multi-year, large-scale ethnographic study on how people searched for information on different devices. Beyond the many…