Dense commentary on social media, PR, marketing, advertising and branding.
Nimesh Dedhia, a tax professional, tweeted about the new income tax website being down/not working, yesterday at 11:14 am. He tagged the Indian income tax department’s handle and India’s finance minister, Nirmala Sitharaman in the tweet. It was a normal, cordial tweet…
Twitter has been testing ‘prompts’ for assorted things recently. In 2020, they were testing 2 kinds of prompts. The first was article prompts. If you attempt to retweet a tweet that has an article, Twitter would prompt you asking you if you…
Before I prepare for a corporate personal branding workshop (usually for the CXO/management team, or a select set of employees), I seek inputs from some of the participants so that I take into account the participants’ most pressing concerns or worries or…
Part 2 of this post: A lot has been written about . A related situation we are facing today is with the COVID-19 vaccine. The BIG difference: lack of time to conceive and launch a concerted campaign. Ideally, the conception should have…
In September 2020, the Swedish magazine focused on the healthcare industry, Dagens Medicin (Today’s Medicine), reported about Skåne County (Skåne province in Sweden) was being sued by the Swedish healthcare company Vårdinnovation for breach of contract. The news report said that Skåne…
We (the public) witnessed Hitesha Chandranee’s video on Instagram on March 9th. That was one perspective for us to observe and form an opinion. View this post on Instagram A post shared by HITESHA | Beauty Influencer (@hiteshachandranee) We read about it…
PS: The title of the post is inspired by the Suryakant campaign too. If Swiggy can call all of ‘Suryakant’, why can’t I call Swiggy… Foodpanda? 😉 There’s a massive conspiracy theory online that Starbucks’ Baristas get your name intentionally wrong while…