Dense commentary on social media, PR, marketing, advertising and branding.
(Try singing the title to the tune of the ghazal, ‘Hungama hai kyon, Barpa?’) By now, most people, who are reasonably online, know what happened to Myntra a week ago. For those who were living under a digital rock, a short recap….
There is one crucial element of social media that is worth remembering constantly, but most people don’t particularly remember or bother about it. Hold on to that thought – I’ll come back to it. Before social media platforms entered our lives—which would…
Signal, the messaging platform that pitches its privacy-first nature as the USP, recently took aim at Facebook with a very interesting idea. We all know that Facebook collects a treasure-trove of data about every user across its many online properties. Facebook sells…
Between October 2018 and August 2021, nothing much seems to have changed. Prithvi Shaw | Sindhu PVBaseline VenturesThe Economic Times – Gaurav Laghate 🙂 At the core is a question that was initiated in October 2018, probably for the first time this…
It all started when the chief minister of Mizoram, Zoramthanga, tweeted this at 1:50 pm and 2:53 pm on July 26th. He had tagged India’s home minister, the home minister’s office’s handle, the prime minister’s office’s handle, the chief minister of Assam,…
Back when TV was new (in our homes), when a TV show had the sound of a phone ringing, we may have looked at our own home’s landline phone and wonder if it was the one ringing. And then realize that it…
Back in 2015, Nestle’s Maggi faced online what we can, in hindsight, call the first big social media storm of India. Armed with the news that Maggi contained MSG, assorted people took to social media to question a brand that they all…