Dense commentary on social media, PR, marketing, advertising and branding.
I came across a Twitter profile called, ‘LetsDecongest‘ recently, from a retweet by Mansi T (@media_reveries on Twitter). It mentioned that Otrivin, the nasal decongestant brand from Novartis, gave away 2,292 saplings over the weekend. I searched online and found a Facebook…
I woke up to the cover story in Bangalore Mirror about two citizen empowerment (!) initiatives, this morning – ‘You paid bribe? Tell the whole world‘ and ‘Auto driver misbehaving? Get on FB‘. One was http://www.ipaidabribe.com/, an initiative by Janaagraha and, as…
There was allegedly a mystery shampoo. It was blaring on television. It was on ‘supposed’ freebie-test centers in leading malls in Indian metros. And it was also allegedly on social networking sites, if you take Times of India’s word for it. Times…
It possibly can! Our resident, social media favorite, in India, ex-Minister Shashi Tharoor sent a strange tweet last night. It said, “Hugely frustrated by Norton Security. Paid for &downloaded software, recd product key, but everytime I try to activate, am told key…
If you haven’t seen or heard what Old Spice is doing online…that must be one massive rock you are under. Get out it, will you, please? Old Spice started it quite innocuously. There was an ad. It was blah, at least in…
Here’s an advertisement from today’s (June 27, 2010) The Times of India (click on it to enlarge). Notice the Facebook and Twitter URL in it? I completely understand the reason behind adding the website URL, but why add the other 2 URLs?…
I came across this case study on Media.Asia today – about Parle’s Hippo using Twitter as a channel for retail inventory tracking. I have written about Hippo’s tweets earlier and I like the tone and outlook of this twitter feed. But, at…