Dense commentary on social media, PR, marketing, advertising and branding.
Schweppes, from the Coca-Cola Group, changed its bottle and label design a couple of years ago, around the globe. After the design change, it seems people were having great difficulty in differentiating between soda water and tonic water! Yes, I know that…
The basic idea behind this Gold Lion-winning campaign at Cannes Lions 2018 is very good and effective. The insight was that consumers did not know that Aldi supermarkets stocked fresh produce. To address this, McCann Spain decided to highlight the freshness of…
UPDATE, 2024: Here are the ads by John Lewis for the years 2023, 2022 (there is context to this!), 2021, 2020, and 2019. 2024: The 2nd ad by Saatchi & Saatchi. 2023: This is the first ad by John Lewis’ new agency,…
3 months ago, I wrote about RRoyal Rajasthan, a restaurant on Sarjapur Road (Bangalore) and how the restaurant’s owner used Zomato to have a go at customers who don’t have charitable things to say about his restaurant (see my post ). — It…
Bangalore-Delhi-Bangalore day flights are tiresome. By the time you are at the end of your wits and patience, the pilot announces that we have one more hour to reach Delhi, much to our groans. I had to take one for a meeting…
You may have seen someone share the new Christmas advertisement video by Iceland (the British frozen foods supermarket chain; not the Nordic island). Unlike the sole call-to-action for any video shared on a social media platform (the call-to-action, first, is usually, ‘play’…
Back in 2015, Flipkart sent 5 lakh snail mail postcards to its registered users, to invite them to participate in the Big Billion Day sale. Besides a LOT of print, online and TV advertising, this idea was seen as a unique and…