Dense commentary on social media, PR, marketing, advertising and branding.
Let me not mention the client/brand behind this advertisement. When I saw it first, I did not know the brand and 3/4ths into the ad, a thought came to my mind… and as I started wondering about that, the ad ended perfectly,…
I spend an unhealthy amount of time wondering about the small things in life. One such thing is about emergency rows in flights. Over time, I have decided that I need to listen to the emergency row instructions as diligently as possible…
I got this text message yesterday. It looked completely authentic. The amount looks real too, and not rounded off! It was very tempting to click the link and know more. Then I remembered something I use extensively in the background. Bitly, the…
A few weeks ago, I noticed a friend’s post on Facebook and recall being completely alarmed. He had posted a photo of a drawing made by his young son and the drawing had the full details of name, class, section, school name…
Having written a LOT of electric vehicles in the recent past, and having taken very tentative steps in considering selling my car and buying an electric car (and dropping that idea owing a lot of constraints I stumbled upon in the process),…
Related read: . The timing of this campaign seems ominous. When the news about Jet Airways is gloomy and dismal, almost every day in the news, here comes Jet’s new campaign on its loyalty program. The video that surfaced on YouTube on November…
As I was waiting for my Vistara flight back to Bengaluru yesterday at Delhi’s T3, the lady next to me happened to see my laptop, with me on my LinkedIn timeline and went, ‘So, YOU are Karthik! I didn’t recognize you here,…