Dense commentary on social media, PR, marketing, advertising and branding.
I know I have said something on this topic earlier, on LinkedIn, but another piece of update prompted me to revisit this. Here is Walmart President and CEO Doug McMillon, in the Tim Ferriss Show podcast. Beyond what I said earlier about…
“India’s most sincere bank”? Shouldn’t people say that after using the bank’s services for at least some time? That is, shouldn’t Paytm Bank earn that after doing business without getting blocked by RBI? But, this is a paid advertisement, where anything can…
A few days ago, my daughter had given me and wife a Christmas presents wish list. Both my son and daughter do this every year. One item in the daughter’s list was interesting, though we know why – she has always been…
I searched for Fila sneakers last month. My search seemed private to me, because I searched for it in my browser, on my own, with no one around me. But thanks to the cookies I left online during the search, Fila shoes,…
I understand this advertisement is from early 2016. I completely missed it when it was released. The agency behind this effort is . Ironically, I haven’t even heard about this brand of atta till I stumbled on this ad recently! Could be…
Two interesting user-experience efforts from last week. First, at the Mumbai Airport, terminal 1. I had ordered pizza at Dominos and the lady, instead of saying they’ll call me when my order is ready, gave me a small, black brick and said…
This film, made by Ogilvy India, for client Hindustan Unilever, literally made me tear up. I could sense what they were getting at but definitely did not anticipate the denouement. That was mighty impactful! I had to wrestle with minor logical inconsistencies…