Dense commentary on social media, PR, marketing, advertising and branding.
I’m really glad to see Honor India exploring regional language advertising on Twitter. All these are promoted tweets, incidentally. I have added some user feedback too, about the effort, under some of the tweets. This is good attempt, though I do wonder…
Like I stumbled on strangers and found interesting people online, first on online chats (web 1.0), and then on Twitter (web 2.0), have a feeling the younger generation is doing the same on PUBG and Fortnite. They meet up and play together!…
This is such a simple idea that anyone would go, ‘Why didn’t I think of that?’. That’s the hallmark of great ideas anyway. Marathons are dime a dozen these days – our Facebook feeds are full of people biting their medals; deservedly…
Spot the difference(s). Well, there’s just one. Koffee With Google Home vs. Koffee Without Google Home! Did Google (Home) drop out of Koffee With Karan after the massive fallout from the Pandya-Rahul episode where the entire country over-reacted to thoughts expressed as…
A nifty idea by the Swiss agency Jung Von Matt/Limmat, for client Samsung. They created a smartphone app which has biographical information about well-known historical figures from school students’ history books. But, instead of just presenting that information the way they are,…
There is an interesting similarity of ideas, here. The Honda ad was discussed widely for the so-called ‘typo’ till a lot of people pointed to those who called out the typo that it was entirely intentional. 1. Both are in the auto…
I stumbled on the news of the city of Los Angeles suing IBM-owned The Weather Channel of covertly mining user data. Now, given the amount of time we spend online and the variety of services we use without paying a fee, we…