Dense commentary on social media, PR, marketing, advertising and branding.
LK Advani is all over the web – banner ads, Google text ads…you name it, he’s in. He’s got himself a shiny new blog too, besides a Twitter account. According to this report, Congress too is planning an online assault shortly. This…
To plug or not to plug, was my post, 2 weeks back. And, here’s Ray Wert’s raging post on how Ford’s Scott Monty ‘uses’ his social media expert status oh-so-blatantly, to promote Ford in Twitter, among other places. The specific instance which…
I stumbled upon a couple of tweets from the people I follow – they tweeted soliciting feedback from their followers on what they liked in the tweets, what they’d like to see more of and other generic feedback on how they utilized…
Update: Who said anonymous commenters cannot be helpful? Anon 3.0 is the kind of helpful, if not mildly (just a bit) abusive commenter, who makes up for all that bad blood by being helpful – he/ she’s pointed out oh-so-helpfully that I…
Oh, I love this! This is a real, practical way to find and act upon opportunities…all via Twitter. Congrats to Shashi Bellamkonda of Network Solutions for recognizing the opportunity and acting upon it, so quickly. Wonder what GoDaddy’s reaction is? Also wonder…
Gordon Haff relates his story on how he was contacted via Flickr for PR – a follow-up of sorts from another cnet story by Stephen Shankland (on Scion’s social media engagement by Formula PR). As a PR professional myself, encouraging colleagues to…
This AdAge story caught my attention this morning – its as simple as it could be. A brand needs to be useful for its target audiences in social media. Is it so difficult to comprehend? The brand/ product offers a promise in…