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Category: short takes

short takes 

Why I moved my own cheese

December 7, 2009December 7, 2009 by Karthik S

After being a client for a long time, an year in advertising and communications design, and 2 years in public relations, I’m now moving my cheese, myself. To Edelman. Yes, after 2 fantastic years at Text 100, Bangalore, I’m moving to Edelman…

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short takes 

In defense of the native twitter retweet

November 12, 2009 by Karthik S

If Twitter merely created a native retweet feature that mirrors how we have been using it, wouldn’t the world would go, ‘Bah, what’s new? We’ve been retweeting anyway!’?. And now, the world only seems annoyed. Why? Because, people do not have the…

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short takes 

No BS communication

November 10, 2009 by Karthik S

Organizations have traditionally thrived in a particular way of communicating with the world – using middlemen (PR/ advertising agencies), and in a language that, after the levels and silos, is quite different from the way normal people talk and understand. Social media…

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Twitter lists’ Seinfeld connection

November 5, 2009 by Karthik S

One of my recent tweets was, No more ‘How many you have?’. Its time for ‘How many have you?. Of course, its about twitter’s latest and greatest in massages – ego massage, that is – The Twitter List! It’s a brilliantly sneaky…

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short takes 

The lone ranger

October 26, 2009 by Karthik S

In many of the client organizations where we pitch social media PR, I see an interesting trend. It is usually an employee – most of the times, a lone employee! – who spearheads any kind of social media outreach for the entire…

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Tharoor. Tweet. Trouble.

September 21, 2009September 21, 2009 by Karthik S

So much has been said about Shashi Thraoor’s tweet – and it seems the twitterverse is firmly behind Mr Tharoor. Its quite ironic that the same instance of twitterati standing behind Tharoor serves as an explanation of why he was wrong in…

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short takes 

The social media opportunity!

August 3, 2009August 3, 2009 by Karthik S

Source: Social media best practices (eMarketer) Herein lies the opportunity! A majority in small and large businesses say, ‘We recognize a policy is needed but don’t have one’. The same majority says, ‘We monitor but don’t respond externally’. The point? They all…

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