Dense commentary on social media, PR, marketing, advertising and branding.
Seen this logo? I see it every single day, outside almost every single roadside automobile mechanic in Bangalore. Remember seeing this logo in Delhi, Mumbai, Chennai and other cities as well! Its the logo of a brand of automobile air filter, called,…
After being a client for a long time, an year in advertising and communications design, and 2 years in public relations, I’m now moving my cheese, myself. To Edelman. Yes, after 2 fantastic years at Text 100, Bangalore, I’m moving to Edelman…
If Twitter merely created a native retweet feature that mirrors how we have been using it, wouldn’t the world would go, ‘Bah, what’s new? We’ve been retweeting anyway!’?. And now, the world only seems annoyed. Why? Because, people do not have the…
Organizations have traditionally thrived in a particular way of communicating with the world – using middlemen (PR/ advertising agencies), and in a language that, after the levels and silos, is quite different from the way normal people talk and understand. Social media…
One of my recent tweets was, No more ‘How many you have?’. Its time for ‘How many have you?. Of course, its about twitter’s latest and greatest in massages – ego massage, that is – The Twitter List! It’s a brilliantly sneaky…
In many of the client organizations where we pitch social media PR, I see an interesting trend. It is usually an employee – most of the times, a lone employee! – who spearheads any kind of social media outreach for the entire…
So much has been said about Shashi Thraoor’s tweet – and it seems the twitterverse is firmly behind Mr Tharoor. Its quite ironic that the same instance of twitterati standing behind Tharoor serves as an explanation of why he was wrong in…