What’s in a name?
I’ve always wondered…if big brands can brand themselves, why can’t individuals? Sure, I know of a few who do – the one I know within my immediate network is Manuscrypts. He has a logo as a display picture on Twitter…and also on…
Category: short takes
Is UTV’s Bindass TV on a social media harakiri mission?
It started with (from what I could see) @kapilb’s tweet which said, UTV Bindass should have not used Taj Hotel image http://post.ly/fjEH I personally think that is a fair point – remember how extra sensitive people were in the US, in the…
Buying Google ads to land a job!
First, we had a girl who tweeted her way to seeking a job. Next, we had a guy who created a campaign titled, ‘My next boss’ to land a job. Here’s another case study, of someone who used US $6 to buy…
Choking on your morning coffee, courtesy Sunday Times of India
Very few things in news, these days, give me the pleasure of choking on my morning coffee. We seem to have become completely immune to many atrocities that may have forced us to perhaps commit suicide out of sheer annoyance, 20 years…
What does the adoption of voicemail say about social media adoption?
Does it say anything at all, is the first question. I’m sure we’ve seen many 80s and 90s Hollywood films and sitcoms where someone checks their voicemail in the landline phone at home as soon as they open the door. One of…
Digital Brand Index 3.0 results now out
After 2.0, we have the 3.0 – obviously! I had written about our DBI 2.0 results back in January 2010 and here we are with the 3rd edition. Some of the key findings include, Channels: Twitter remains the de facto channel for…
Skoda moves the needle
I wrote about Tata and Skoda and how they are trying to use their own properties on social media to address some of their recent issues. With Tata, I haven’t seen any progress, but in case of Skoda, I see massive progress….