Dense commentary on social media, PR, marketing, advertising and branding.
In a recent blog post titled, ‘The Media Still Matter‘, Tim Dyson talks about ways in which mainstream media is yet to and can evolve, to include the changes made possible by social media. I really like the 4 points he notes…
IKEA UK releases 100 house cats in its Wembley store and makes it a YouTube ‘viral’ thingy. The point, please? People ‘in the’ video seem to be having a lot of fun…it’s their cat…their video…after all. Watching it is such a mundane…
Assuming you know that I also do music reviews on my other blog, Milliblog, I faced an interesting and perplexing situation last week. I got a call from a national daily to syndicate my music reviews as a weekly column. Since this…
I’m tired of the ‘social media is like teen sex‘ or ‘digital is like sex in high school‘ utterances. They only refer to the way it may or may not work and the general cluelessness of brands when it comes to social…
Should we, at all? In a recent Twitter conversation I was having with a few Twitter-regulars (who else!), one of them remarked, ‘Such kids, we are!’. It’s an interesting quip, on many levels. Back when there was no social media, our social…
You must have seen the new ad for a sugar-substitute starring Bipasha Basu. The south Indian version has actress Shreya Saran. I don’t care how they look or what they do, but a URL caught my attention in the end. If you…
I came across this Ragan piece titled, ‘Big-name consulting companies fail Twitter test‘, by Wendy Marx. There is already a discussion thread about how PR companies do not blog or tweet from their official IDs enough and hence are incapable or not…