Dense commentary on social media, PR, marketing, advertising and branding.
While the administrative class in India seems to be interested in roping public participation to help them (Delhi Traffic Police’s Facebook initiative; Janaagraha’s I Paid A Bribe – and my take on both), here’s an unique and innovative effort by Greater Manchester…
Mashable says, ‘Gap Reverts to Original Logo After Social Media Backlash’. Isn’t that simply fan backlash? Or consumer backlash? People use social media as a mode to offer feedback since it is easy, scalable and spreadable. I wonder if Gap had any…
In a Mashable piece about his take on the film ‘The Social Network’, Mark says this, We build products that 500 million people seeâ?¦ If 5 million people see a movie, it doesnâ??t really matter that much. That sounds massively incongruous coming…
Takeaways can be a fascinating thing – you read a blog post and your takeaway could be completely different from what the author may have intended it as! Molli Megasko’s post on Spin Sucks titled, ‘Steve Jobs Answers Emails‘ was set up…
Former Wipro’ite, Jessie Paul (now CEO of PaulWriter) has a post on Wipro’s tweetference. This is Wipro’s first ever tweetference and Jessie has addressed almost all relevant points that need to be mentioned in her post titled, ‘Wipro’s Tweetference – 5 Quick…
If you set aside e-commerce (online purchases), where the call to action (CTA, since I’m going to use it quite often) is reasonably straight forward (‘Add to shopping cart’, ‘Buy now’ etc.), consider how CTA has evolved over the years in mainstream…
Stumbled upon 2 blog posts recently about LinkedIn invites – ‘(I am tired of) Generic LinkedIn Invitations‘ and ‘Best practices in writing LinkedIn invitations‘. Time and again, I see someone in my Twitter timeline complaining about how lame it is to send…