Dense commentary on social media, PR, marketing, advertising and branding.
I got affected by conjunctivitis, last Friday (Oct. 22nd). This is my first ever conjunctivitis attack and I have a sneaky feeling I’m being punished for this irreverent tweet, by the God of 3D, I see a L-O-T of ads for 3D…
Regardless of the fact that I heard from someone that Mahindra Group actually did a press release for one of these 8 properties when it reached some magic number, I’m hugely impressed with the sheer numbers they have amassed. Mahindra Scorpio: 194,000+…
Seen the Mp3 experiment by Improv Everywhere? Here’s Mp3 experiment No. 7! Full marks for the way it has been conceptualized and executed – super impressed! And of course, the way it has been cataloged for promotion…like the video above! Or even…
Just 2 questions that literally popped out at me, while I was going through this morning’s newspaper (Times of India, page 2). First, see this advertisement/news for Lavasa (click on it for full version). See the footer notes in the bottom right….
Amit Agarwal has an interesting update in his blog – Chrome gets thumbs-up from Indiaâ??s Biggest Star – and goes on to explain how Amitabh Bachchan not only posed a Chrome-related (well, browser-related) question, but also praised Chrome specifically when the participant…
First, there was this mail. Now, that DOES look shady. The email ID is ‘members@jobs2.info’ and I am not a member of whatever-it-is. The display name of that email ID is ‘New Bike’! Why would anyone want to click on that link?…
As a voracious reader of OPEN magazine, I loved reading Avirook Sen’s long, multi-page piece on how he settled with his former employer, NewsX – that woe-ridden television news channel that now seems to be the most constructive of all, albeit with…