Dense commentary on social media, PR, marketing, advertising and branding.
Regardless of the fact that I heard from someone that Mahindra Group actually did a press release for one of these 8 properties when it reached some magic number, I’m hugely impressed with the sheer numbers they have amassed. Mahindra Scorpio: 194,000+…
Seen the Mp3 experiment by Improv Everywhere? Here’s Mp3 experiment No. 7! Full marks for the way it has been conceptualized and executed – super impressed! And of course, the way it has been cataloged for promotion…like the video above! Or even…
Just 2 questions that literally popped out at me, while I was going through this morning’s newspaper (Times of India, page 2). First, see this advertisement/news for Lavasa (click on it for full version). See the footer notes in the bottom right….
Amit Agarwal has an interesting update in his blog – Chrome gets thumbs-up from Indiaâ??s Biggest Star – and goes on to explain how Amitabh Bachchan not only posed a Chrome-related (well, browser-related) question, but also praised Chrome specifically when the participant…
First, there was this mail. Now, that DOES look shady. The email ID is ‘members@jobs2.info’ and I am not a member of whatever-it-is. The display name of that email ID is ‘New Bike’! Why would anyone want to click on that link?…
As a voracious reader of OPEN magazine, I loved reading Avirook Sen’s long, multi-page piece on how he settled with his former employer, NewsX – that woe-ridden television news channel that now seems to be the most constructive of all, albeit with…
Noticed Oakley’s effort earlier today, via Frank Strong’s amplify and David Meerman Scott’s detailed post. They donated 35 sunglasses and the rescued miners came out of the hell hole wearing Oakleys. Quite appropriate, I agree, considering all they’ve seen is darkness, since…