Unicef’s ‘Awaaz Do’ – I ‘Like’!
Came across this banner ad. by Unicef in many pages online. I didn’t have audio on in my PC till I landed on the IMDb page for Scott Pilgrim vs. the World (it’s a banner ad on top – since it may…
Category: short takes
Adding the dimension of time, to Warhol’s 15 minutes of fame – 100 hours of fame…anyone?
Yes, I do understand that he said ‘world famous’, not just ‘famous’, but consider the following! Yesterday was a hectic day on Twitter, thanks to the OPEN-tapes brouhaha. Some of the people involved have influential and popular media vehicles (like TV shows…
Why is the Air India fiasco video terribly bad PR, but its equivalent online, completely routine?
Have you seen this video at least by now? I’m sure you would have – it is one heck of an angry mob, at Delhi’s new swanky T3, also featuring a couple of completely clueless, lost, scared looking Air India staff. I’m…
A huge morale booster for corporate/marketing communication teams?
Update on this post…added in the end. There are hardly ever any communication-related jobs in Times of India’s Ascent, but I check it nevertheless, every week. Perhaps a connection from my past life, as a corporate communication guy, in the client side….
Resetting the reviewer-reader equation using internet
The latest OPEN magazine has a piece, ‘Review of Reviewers‘, by Madhavankutty Pillai and Pratibha Singh that makes for very interesting reading. It talks of how Indian film makers and actors react to reviews and even says that there are just 7-8…
Can companies use employees as its online cheerleaders?
Can I talk positively online about my employer/brand that I work for? I have always pondered over this question – after all, why not? I can have a personal opinion that is removed from my relationship with my employer/brand, right? This post…
How is an inflamed conjunctivitis sufferer, living on hand sanitizers and self-imposed seclusion, supposed to find a gift for his wife, for their 10th anniversary?
I got affected by conjunctivitis, last Friday (Oct. 22nd). This is my first ever conjunctivitis attack and I have a sneaky feeling I’m being punished for this irreverent tweet, by the God of 3D, I see a L-O-T of ads for 3D…