Dense commentary on social media, PR, marketing, advertising and branding.
Where do we create online communities around interests, these days? Facebook? Orkut? Yahoo Groups? Tumblr? Facebook and Orkut are social networking sites – you create your profile and then go on to connect with others on similar interests. Ideally. Yahoo Groups is…
It’s been quite some time since I wrote about innovative job search techniques. My last posts on it included the following, Job search, version 3.0 – about a girl, Ankita Satija’s quest for jobs via Twitter. Making an online campaign of your…
Updates – in the end! Imagine this scenario. You need something quite desperately. You find a shop that sells that product/service and enter it. You pick what you wanted and go to the billing counter, only to be told that they are…
Update (Nov. 29, 2010) 1. Good to see Jeff Jarvis echoing my thoughts. He says, in his blog, But I donâ??t think this was Googleâ??s failure (cue fan-boy accusations). The moral of the story should be that if you search Google for…
The Holmes Report wrote about the PR personalities/firms helping Lalit Modi tell his side of his story – do note I’m not referring to any personal opinion on whether he is right or wrong; that is completely beyond the scope of this…
(Update added below) So Modi has decided to go straight to this audiences! Saw his tweets? “There are so many allegations and now itâ??s time to talk.” (Link) “Iâ??ve finally given a filmed interview. Wait and watch.” (Link) “Watch my interview on…
No, I’m not referring to the number of years completed by Kotak Mahindra Bank….that IS mighty impressive. Today’s The Times of India’s false-front page ad has this milestone from Kotak. The back page talks of an interesting caption contest where people are…