Dense commentary on social media, PR, marketing, advertising and branding.
I noticed that I have 182 posts in this blog in 2010. Here are the top 10 posts based on unique page views (courtesy, Google Analytics) How many have you read? 1. Blogging competition by U.S. Consulate, Chennai รข?? Sad day for…
I had this nice little twat (that’s not a Twitter Spat – it is a Twitter Chat!) about outrage against bad films (subjective, I know), with Vijayeta (@sacredinsanity). In hindsight, I realize she was referring to outrage generally, while I was talking…
‘Attraction’ is arguably the first browser-based interactive anime film. It has been created for the French ministry of health, INPES, by DDB Paris, to promote the dangers of smoking. It’s a 10 minute interactive film that is groundbreaking at many levels, the…
I was in a mall, recently; shopping away to glory with family when I bumped into an old friend. He was with another friend and as is the norm, we were introduced. The other guy is a venture capitalist! We exchanged cards…
Last month, I had written about Aricent attempting some social’ness in their recruitment advertising in Times of India’s Ascent. Yesterday, IBM went a step forward. The IBM Daksh recruitment ad yesterday had a separate segment for IBM Alumni, complete with a LinkedIn…
After that phenomenal online buzz, it was strange that no Indian company/brand even tried doing a local version of the Old Spice campaign. But now, you have Radio Mirchi trying it, not on YouTube (like Old Spice), but on Facebook. Merely answering…
Update – 23.12.2010: I had a l-o-n-g twiscussion with Krutika Ashar, who may or may not be connected with this campaign – she refused to answer that part till the end. But let that not stop me from sharing the discussion and…