Dense commentary on social media, PR, marketing, advertising and branding.
While you can read Edelman India’s official release on the locally contextual announcement on the launch of BlogLevel and TweetLevel (Ver. 2.0), here are some behind-the-curtain experiences. 1. The infographic we have created to demonstrate the power these tools is mighty functional…
I’m not a big fan of fried snacks. No, I don’t bother to look if it is a fried or baked snack…anything in a glossy, handy pack seems oily to me and I’m off consuming them, mostly. Particularly after this. But I…
Two recent ads managed to annoy me immensely. One, a toothpaste ad that came up quite a few times before Kung Fu Panda 2 started in the theater. It had a group of international travelers in India – it was deliberately international…a…
I recall Mint.com’s founder Aaron Patzer talking about the importance of looks/beauty in instilling trust in a website which asked people to share their online bank account passwords…something I still may not do. There are many case studies about this facet of…
Lakshmipathy Bhat a.k.a bhatnaturally on Twitter tweeted about VIP Skybags just adding Facebook and Twitter icons on their print ad. And he also posed the most logical question, ‘How are people to click?’. He also followed it up with a very positive…
Considering the fact that many, many people have asked me if I’m being paid to tweet so excitedly about Samsung Galaxy S2, I suppose a post is due on this topic. To answer that pointed question – no. I’m talking excitedly about…
If you notice the history of how we’ve used internet (as a connectivity platform), we started with primarily one-to-one communications – email, starting in the 80s. Email communication was the predominant form of online content, back then. We then moved on to…