Dense commentary on social media, PR, marketing, advertising and branding.
If you notice the history of how we’ve used internet (as a connectivity platform), we started with primarily one-to-one communications – email, starting in the 80s. Email communication was the predominant form of online content, back then. We then moved on to…
Remember in college/school…how we used to confront a friend when we hear something strange about them? And not go around asking others about what is wrong with that friend? Why do you think we did that? Simple enough – our friendship/relationship was…
One of the dream situations for many PR clients (even today!) is the fact that their message is quoted as-is, in mainstream media. Without getting into the details of how it usually happens, the fun is supposedly in seeing in print, a…
Valid question, huh? I’d say too, but here are some thoughts to challenge this notion. 1. What do we do in real life, if someone utters ‘Unable to get over the loss of my grandad’? We console them with words. We give…
When we were kids, I’m sure we all have tried – at least once, if not more, given how much fun the activity is – ringing someone’s doorbell and running away to hide and watch the befuddled expression in the face of…
While at lunch with a friend earlier today, I noticed a huge store on that busy road having an army of attendants to handle valet parking to the store’s customers. They were all standing outside the store and helping the store’s visitors…
Exhibit 1: Exhibit 2: Exhibit 3: Now, those seemingly uncomfortable questions. 1. The main line in exhibit 1 is ‘The best of our relationship is…’. Which relationship does the TVC/brand want us (the audience) to believe? The real-life relationship between Kareena and…