Dense commentary on social media, PR, marketing, advertising and branding.
No, I’m not referring to emojis or emoticons that are already taking us back to Egyptian hieroglyphics. I’m referring to the new ways to react, on Facebook. The Like now has 5 more for company. These. It’s early days to delve into…
Related, more recent read: Warning: This post has nothing to do with what I usually write – social media, digital marketing and communications – and is more about my other obsession: science fiction! While filling petrol yesterday morning, I noticed an interesting…
Noticed Xiaomi India head, Manu Kumar Jain, thanking people for the Diwali flash sale they conducted on November 3rd. This is what he said. Remembered that he had tweeted something similar earlier too. This. I’m genuinely intrigued. Can a mad rush and…
I wonder why I got it, like the rest of the world. I mean, this mail from Myntra. I didn’t open the app during the sale days; wasn’t interested in it either. Even ignored all their in-app messages and notifications all through….
I was fairly zapped at Anand Halve’s view on Flipkart’s logo change in . Now, I really respect Mr.Halve, given his work and experience, but I think I have the right (if not temerity) to disagree with this point of view… and…
Got my son the latest issue of Tinkle. The 84 page comic/magazine seems to be way ahead of its times! For starters, the cover announces that it – the cover page – is an interactive jigsaw puzzle, thanks to Blippar mobile app!…
I do not recall seeing the new TVC by Tribhovandas Bhimji Zaveri (TBZ, handled by Ogilvy India – disclosure) on TV. Instead, I came across the ad online, when someone ogled, on Twitter, at the stunningly gorgeous Vaani Kapoor in the ad. I…