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Category: short takes

ET Money goes for 7 languages, but the quality of copy also goes for a toss!
short takes 

ET Money goes for 7 languages, but the quality of copy also goes for a toss!

September 12, 2018 by Karthik S

2 days ago, I had written about ET Money’s effort in releasing the same advertisement in 6 different languages – regional language headlines written in English text (because English newspaper). See that post here, for context. ET Money has released a similar…

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Who won the friendly banter game? Parle or Britannia?
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Who won the friendly banter game? Parle or Britannia?

September 12, 2018September 12, 2018 by Karthik S

A lot has been said about the friendly banter between Parle and Britannia, on Twitter. Including me: Here’s Madhavan Narayanan’s perspective, ‘Brands are in competition, not at war. Sometimes, love for a rival can go a long way’, for . Two interesting…

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Did iD Fresh (makers of idly/dosa batter) patent their unique ‘transformer pouch’ package design?
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Did iD Fresh (makers of idly/dosa batter) patent their unique ‘transformer pouch’ package design?

September 11, 2018September 12, 2018 by Karthik S

I know for sure that iD Fresh Food (India) Pvt. Ltd., the makers of iD dosa/idly batter, was patenting their vada-making pack, with its unique nozzle. But, I wonder if they patented their dosa batter pack, called the ‘transformer pouch’ that helps…

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Tata Sky announces removal of 50+ channels from its platform with an FYI advertisement
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Tata Sky announces removal of 50+ channels from its platform with an FYI advertisement

September 11, 2018 by Karthik S

Ads by Tata Sky and TV 18 (in print – newspapers). I do understand the background, with Jio entering the fray and deals being renegotiated etc., this is some sort of a legal compliance-related notice to readers/customers. But my question is simple…

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Is Nike taking things a bit too far?
short takes 

Is Nike taking things a bit too far?

September 10, 2018September 11, 2018 by Karthik S

I have a feeling Nike is taking this way too far. This is negative framing against the brand, at their own cost. Perhaps moving significantly away from where they started, with the original Kaepernick ad. Context: This is a follow-up print ad….

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ET Money’s 6-language same-day campaign
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ET Money’s 6-language same-day campaign

September 10, 2018September 11, 2018 by Karthik S

Thank you for this effort & intent, ET Money – your brand team + your agency! Yes, let me point out that the Kochi edition doesn’t have a Malayalam version (it oddly has the Hindi version. This is rather surprising since Malayalees…

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Android (Nougat) and voice control
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Android (Nougat) and voice control

August 25, 2016 by Karthik S

I updated my Nexus 6P to Android Nougat yesterday (I’m on Android Beta Program, so got the OTA immediately yesterday). Apart from the myriad smaller updates that dot the UX, the one thing that I was most pleased about was the voice…

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