‘4G Beginner’? ‘4G Fan’? ‘4G Guru’? ‘4G Khiladi’? Has 4G become something that people cared for by name, so specifically, and took it so seriously, beyond remaining merely the underlying technology? Or, is Airtel keen on making it something that people cared…

2 days ago, I had written about ET Money’s effort in releasing the same advertisement in 6 different languages – regional language headlines written in English text (because English newspaper). See that post here, for context. ET Money has released a similar…

A lot has been said about the friendly banter between Parle and Britannia, on Twitter. Including me: Here’s Madhavan Narayanan’s perspective, ‘Brands are in competition, not at war. Sometimes, love for a rival can go a long way’, for . Two interesting…

I know for sure that iD Fresh Food (India) Pvt. Ltd., the makers of iD dosa/idly batter, was patenting their vada-making pack, with its unique nozzle. But, I wonder if they patented their dosa batter pack, called the ‘transformer pouch’ that helps…

Ads by Tata Sky and TV 18 (in print – newspapers). I do understand the background, with Jio entering the fray and deals being renegotiated etc., this is some sort of a legal compliance-related notice to readers/customers. But my question is simple…

I have a feeling Nike is taking this way too far. This is negative framing against the brand, at their own cost. Perhaps moving significantly away from where they started, with the original Kaepernick ad. Context: This is a follow-up print ad….

Thank you for this effort & intent, ET Money – your brand team + your agency! Yes, let me point out that the Kochi edition doesn’t have a Malayalam version (it oddly has the Hindi version. This is rather surprising since Malayalees…