ET Money’s 6-language same-day campaign

Thank you for this effort & intent, ET Money – your brand team + your agency!

Yes, let me point out that the Kochi edition doesn’t have a Malayalam version (it oddly has the Hindi version. This is rather surprising since Malayalees are (a) everywhere & (b) particularly everywhere in the creative/ad agency fields).

Not debating the quality of copy, yet. That’s for another day. For now, I’m just glad a brand thought it was useful enough to appeal in India’s local/regional languages, respecting those (target) audiences adequately and appropriately, and not assuming—sweepingly—that all of them could do with an English or Hindi headline alone.



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