Skip to content
  • personal branding
  • opinion
  • communication
  • marketing & advertising
  • social media
  • How can I help you in your communications strategy?
  • What is ‘Beast of Traal’?

beastoftraal.com

Dense commentary on social media, PR, marketing, advertising and branding.

  • personal branding
  • opinion
  • communication
  • marketing & advertising
  • social media

Category: short takes

Wildcraft debunks wildly shared fake news. But why?
short takes 

Wildcraft debunks wildly shared fake news. But why?

October 11, 2018October 11, 2018 by Karthik S

Wildcraft has been running the #WildcraftWilding hashtag for quite some time. And quite a few people have latched on to it too, on Twitter and Instagram showcasing their Wildcraft products in an appropriately outdoor’ish setting. Recently, when Wildcraft tweeted this, I was…

No comment
Continue Reading
Dinamalar’s iPaper version is a great step ahead for online newspapers
short takes 

Dinamalar’s iPaper version is a great step ahead for online newspapers

October 10, 2018October 29, 2020 by Karthik S

Earlier this week, given our drive to Coimbatore and to Coonoor, I was anxiously looking at the weather reports (on weather warnings of heavy rain) and the local Tamil newspapers for updates on landslides on the Coimbatore to Coonoor route. Apart from…

No comment
Continue Reading
Prithvi Shaw’s 100 and the 1 Crore each from Freecharge and Swiggy
opinion short takes 

Prithvi Shaw’s 100 and the 1 Crore each from Freecharge and Swiggy

October 8, 2018August 4, 2021 by Karthik S

When Prithvi Shaw hit a century in his debut Test match against the West Indies last week. I anticipated many brands to latch on to the lad’s achievement to try and score brownie points on social media by being clever and creative…

No comment
Continue Reading
Kya re Honda… setting-aah?
short takes 

Kya re Honda… setting-aah?

October 6, 2018October 21, 2018 by Karthik S

UPDATE (October 21, 2018): Honda released the same ad today again, with the Hindi copy written in Hindi text… in actual English! ORIGINAL POST: At least just the headline in Hindi, written in English text, I can understand (barely, though). But what’s…

No comment
Continue Reading
Apple Music’s Indian languages problem
short takes 

Apple Music’s Indian languages problem

October 4, 2018 by Karthik S

As someone who makes a LOT of playlists on Apple Music, Saavn & YouTube (for context, I run a hobby website called Milliblog since 2005; and create at least 4 playlists every week and 18-20 playlists over and above that every quarter,…

No comment
Continue Reading
Sarkar music launch and the death of the music CD
short takes 

Sarkar music launch and the death of the music CD

October 3, 2018October 3, 2018 by Karthik S

Considering I track new Indian film music almost religiously, I have always been wondering about one facet that continues to be a standard fixture in most music launch ceremonies – the team actually has a giant fake CD that is ‘launched’ and…

No comment
Continue Reading
Baazaar movie launch in The Economic Times and the BSE
short takes 

Baazaar movie launch in The Economic Times and the BSE

October 2, 2018 by Karthik S

For a movie launch, I quite liked what the team behind the Saif Ali Khan-starrer Baazaar did recently. The first reveal of the poster was not in a mainline newspaper but a business newspaper – The Economic Times. And the offline launch…

No comment
Continue Reading

Posts pagination

Prev 1 … 10 11 12 … 39 Next

My podcast on Spotify

My podcast on YouTube

Facebook Like us on facebook
Twitter Tweet us on twitter
Linkedin Join us on Linkedin
Copyright © 2025 beastoftraal.com - Powered By WordPress
Designed & Developed by Sparkle Themes