Dense commentary on social media, PR, marketing, advertising and branding.
Back in 2014, Uber was in a mess (when was it NOT in a mess, while also growing—its valuation—at a manic speed?) when Josh Mohrer, general manager of Uber New York used an internal tool called ‘God View’ to track the movement…
Wildcraft has been running the #WildcraftWilding hashtag for quite some time. And quite a few people have latched on to it too, on Twitter and Instagram showcasing their Wildcraft products in an appropriately outdoor’ish setting. Recently, when Wildcraft tweeted this, I was…
Earlier this week, given our drive to Coimbatore and to Coonoor, I was anxiously looking at the weather reports (on weather warnings of heavy rain) and the local Tamil newspapers for updates on landslides on the Coimbatore to Coonoor route. Apart from…
When Prithvi Shaw hit a century in his debut Test match against the West Indies last week. I anticipated many brands to latch on to the lad’s achievement to try and score brownie points on social media by being clever and creative…
UPDATE (October 21, 2018): Honda released the same ad today again, with the Hindi copy written in Hindi text… in actual English! ORIGINAL POST: At least just the headline in Hindi, written in English text, I can understand (barely, though). But what’s…
As someone who makes a LOT of playlists on Apple Music, Saavn & YouTube (for context, I run a hobby website called Milliblog since 2005; and create at least 4 playlists every week and 18-20 playlists over and above that every quarter,…
Considering I track new Indian film music almost religiously, I have always been wondering about one facet that continues to be a standard fixture in most music launch ceremonies – the team actually has a giant fake CD that is ‘launched’ and…