Had a few points to add in this . As you would have already known, I’m a big fan/believer in LinkedIn, which I believe is that rare social/professional networking platform that actually has inherent/implied rules on its content… something that a majority…

If you have seen the trailer of Pihu, you’d know how despicable this marketing tactic is. Using fear to sell products like insurance, I can understand, because the end goal is supposed to be for our benefit. But, to sell (after all)…

This is an entirely remarkable public notice! It showcases how crooks understand modern technology in sophisticated ways to fool gullible people! How did the said mobile number end up being listed in a Google search for EPFO Bandra? That’s something only Google…

We have seen a lot of brands ‘talking to’ each other on Twitter, in clumsily calibrated dialog sessions. Some of them worked, most of them were terrible. Here’s an interesting, obviously-planned day-long effort for the launch of Oreo x Dunkin’ edition. BBDO…

Diageo’s vegan Bailey’s Almande has done something interesting recently. The sample for the product can be summoned (literally) using your voice. You use your Alexa or Google Assistant and ask for a sample… and it will be delivered at your doorstep. The…

While Indian metros are seeking inspiration from the West for superfoods like quinoa, oats, chia and kale, there’s a quiet and powerful movement towards bringing back natively Indian superfoods and Indian alternatives to better choices in the food we eat. Here’s a…

Back in 2014, Uber was in a mess (when was it NOT in a mess, while also growing—its valuation—at a manic speed?) when Josh Mohrer, general manager of Uber New York used an internal tool called ‘God View’ to track the movement…