Dense commentary on social media, PR, marketing, advertising and branding.
When you notice ‘Brand Connect’ in a magazine (or a newspaper), what goes in your mind? Most people in the marketing space know that it is a euphemism for ‘paid advertising’. Instead of saying, “We paid for this space because we don’t…
My ex-colleague from Ogilvy posed an open question on Twitter recently, on personal branding: This is a very fair ask. Most people do connect ‘personal branding’ to self-aggrandizing, or talking about oneself. And that’s mainly because most personal branding proponents have merely…
What would a movie about the impact of social media posts, written and directed Sai Par?njpye look like? Sai is 82 and I don’t think she’s directing anymore. But do take a look at the recent Malayalam film Vikruthi (or Vikrithy, meaning…
I’m not a fan of worldly, philosophical gyan on social media and I do not offer those ever. And I’m aware that the following may sound like one, but I hope to clarify by the end of this post that it is…