Dense commentary on social media, PR, marketing, advertising and branding.
Back in 2008, when it dawned on me that I had no conscious physical activity barring driving to work and back, I decided to start running around a nearby lake (Kaikondrahalli Lake, on Sarjapur Road, Bengaluru). But given that I had to…
These days, when I scroll through my timeline on LinkedIn, it almost feels like every second post has a selfie (or a photograph where they are just posing for the camera)! In most cases, the photo has nothing whatsoever to do with…
Ana de Armas was recently quoted in Vanity Fair about why she is not on social media: “The concept of a movie star is someone untouchable you only see onscreen. That mystery is gone”. And, “at this point I only have Instagram,…
It doesn’t happen often, but occasionally a potential client does pop in the question: “How many followers do you think I (or the concerned business leaders for whom the personal branding workshop is being discussed) would get after this workshop, and in…
To be clear, competence is not THE only criterion for personal branding. To link competence as a prerequisite for personal branding is a failure of imagination. A recent article in the Financial Express, by ad industry veteran Ambi Parameswaran—also the author of…
If you look up ‘professional networking’ online, it is defined as ‘sharing information, interacting, and engaging with people for mutual benefit’. Professional networking conjures images of a group of people in a room, all talking in smaller circles in hushed tones. For…
I have written about my daily 5-kilometer running routine many times in the past. See:1. Get healthy and enjoy your drive… while reading a book! 2. Habits But this post is about the breaks in that routine and how it affects me….