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Category: personal branding

Do you need to be ‘authentic’ on social media?
opinion personal branding social media 

Do you need to be ‘authentic’ on social media?

On September 8, 2020 by Karthik S

There’s a lot of talk about ‘being authentic on social media’. And ‘authenticity’ being the only way to build a personal brand via social media, mainly because of the many ways people seem fake/unreal on online platforms. I do not fully agree…

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Name-search gets a boost from Google’s virtual visiting cards
opinion personal branding social media 

Name-search gets a boost from Google’s virtual visiting cards

On August 17, 2020 by Karthik S

One of the more important aspects of personal branding online is a name search. I know that sounds utterly vain, but when you see it from the perspective of others name-searching you to know more about who you are, what you do…

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Using perspectives to nurture your personal brand
basics communication opinion personal branding social media 

Using perspectives to nurture your personal brand

On August 3, 2020 by Karthik S

One of the themes I spend a lot of time on in my workshops on personal branding is the need to add your perspective to the things you share online. This may seem like a very small thing given how people seem…

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LinkedIn permanently bans a member, courtesy Byju’s
opinion personal branding social media 

LinkedIn permanently bans a member, courtesy Byju’s

On July 24, 2020 by Karthik S

I came to know about LinkedIn permanently restricting (in other words ‘banning’) Dr. Aniruddha Malpani only yesterday! Who is he? He is an IVF specialist, and a Founder of the angel investment firm Malpani Ventures, which invests in early-stage startups. More on…

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Motivating yourself
basics opinion personal branding 

Motivating yourself

On July 10, 2020 by Karthik S

I took this photo in 2015, at the Fairmont Hotel in Jaipur. I was there for my first WPP Stream event (more on it, here – I have written briefly about this photo then as well). He seemed like a boy/young man…

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Cultivating ‘creativity’ and attracting ‘luck’
opinion personal branding 

Cultivating ‘creativity’ and attracting ‘luck’

On July 2, 2020 by Karthik S

During this pandemic, a lot of newspapers were not printed, or printed and couldn’t be delivered. Or, readers were scared to pick them up. Result? Many newspapers gave away their e-papers for free via many modes. I still get an email every…

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Habits
opinion personal branding 

Habits

On June 30, 2020 by Karthik S

Have you hated some vegetable all your life till one day, like a lightbulb being switched on, you start liking it for some inexplicable reason? It happened to me. I have hated capsicum all my life. Or, I thought I hated it,…

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