Dense commentary on social media, PR, marketing, advertising and branding.
A couple of months ago, I got a WhatsApp forward titled ‘Permanent Address’. It had the ‘Forwarded many times’ tag, implying that it had truly gone places. It’s a poignant exploration of our relentless interest in building a home at great cost…
Your personal brand is much like your credit score. You don’t really think of your credit score often, but that’s precisely the point 🙂 You need to know what affects your personal brand, much like your credit score, and how you can improve it!
I have been doing corporate workshops on personal branding since 2018. And while preparing myself for each session, and during the opening of each workshop, I encounter similar skepticism around the topic. I don’t begrudge the skepticism at all. Skepticism is good,…
One of the most persistent questions I get from the participants of my corporate personal branding workshops is, “What if something I say online becomes controversial and I get trolled?”. There are variations to this question, like “What if I get into…
You may have seen variations of this sentiment on LinkedIn quite often. I get this sentiment expressed during my corporate workshops on personal branding too. Someone may say: “I have no idea what works on LinkedIn anymore! I write something after researching…
Personal branding is a form of insurance for your career. Not just your career, but also your identity. Most people not only confuse ‘personal branding’ and being an ‘influencer’ (See: ‘Personal branding’ vs. ‘Influencer model’), but also assume that personal branding is…
During my corporate personal branding workshops, after I set the premise on the need for personal branding, the need and process of defining one’s own personal brand, and the basics of content to power the brand narrative, most participants faced a stumbling…