Dense commentary on social media, PR, marketing, advertising and branding.
Since I interact with a lot of senior corporate leaders during my workshops on personal branding (via social media), one of the questions that get asked very, very often is this: “What if I have an opinion that is at crossroads with…
William Kahn conceived the concept of ‘bringing your whole self to work’ as part of his 1990 paper titled, ‘Psychological Conditions of Personal Engagement and Disengagement at Work‘ (from The Academy of Management Journal). In it, he writes,“People occupy roles at work;…
Delhi Police’s DCP (Deputy Commissioner of Police) KPS Malhotra (who was awarded the Union Home Minister’s Medal for Excellence in Investigation 2021), who is now part of the Intelligence Fusion and Strategic Operations (IFSO) unit within Delhi Police, was recently quoted saying…
I have, in many earlier posts, tried to bust myths around personal branding. People imagine personal branding to be talking about the self. This is not true. Personal branding is not about gathering Likes and ‘engagement’. Personal branding is not about being…
A very senior marketing industry professional messaged me in the month of March after seeing my commentary on a new ad film. (I took their permission to talk about our conversation but, obviously, without any identifiable references, either of the person or…
Yesterday, I wrote about the broader aspects of personal branding for students in either higher secondary classes or in a college. A significant element in that process, particularly geared towards a professional career, is the use of LinkedIn. Here are some hands-on…
I had spoken about this topic briefly in the Contraminds podcast with S. Swaminathan when he asked me about the ways to handle a personal brand during the early stage of one’s career. It could be perfectly applicable to students in higher…