Dense commentary on social media, PR, marketing, advertising and branding.
You may have seen variations of this sentiment on LinkedIn quite often. I get this sentiment expressed during my corporate workshops on personal branding too. Someone may say: “I have no idea what works on LinkedIn anymore! I write something after researching…
Personal branding is a form of insurance for your career. Not just your career, but also your identity. Most people not only confuse ‘personal branding’ and being an ‘influencer’ (See: ‘Personal branding’ vs. ‘Influencer model’), but also assume that personal branding is…
During my corporate personal branding workshops, after I set the premise on the need for personal branding, the need and process of defining one’s own personal brand, and the basics of content to power the brand narrative, most participants faced a stumbling…
Back in 2008, when it dawned on me that I had no conscious physical activity barring driving to work and back, I decided to start running around a nearby lake (Kaikondrahalli Lake, on Sarjapur Road, Bengaluru). But given that I had to…
These days, when I scroll through my timeline on LinkedIn, it almost feels like every second post has a selfie (or a photograph where they are just posing for the camera)! In most cases, the photo has nothing whatsoever to do with…
Ana de Armas was recently quoted in Vanity Fair about why she is not on social media: “The concept of a movie star is someone untouchable you only see onscreen. That mystery is gone”. And, “at this point I only have Instagram,…
It doesn’t happen often, but occasionally a potential client does pop in the question: “How many followers do you think I (or the concerned business leaders for whom the personal branding workshop is being discussed) would get after this workshop, and in…