Dense commentary on social media, PR, marketing, advertising and branding.
I stumbled upon a sale-offer by Paperboat that seemed to be crafted really well. I’m not sure who took this photo, and from which store, but I came across this via a post on LinkedIn where I was tagged. My first reaction…
This is what a digital train-wreck looks like! On June 6th, the founder of CrossFit, an American fitness brand, responded to an affiliate owner’s email where she had written about how “CrossFit’s failure to take a stand in a time of moral…
These days we are (as a family) rewatching the Marvel Cinematic Universe (MCU) on weekends – one movie per night on Friday, Saturday and Sunday. I’m using this chronological sequence to watch the films (source: ). We completed Spider-man: Far From Home…
You ‘subscribe’ to a milk delivery service. They deliver 2 packets of milk every day. One morning, the delivery guy saw that the previous day’s 2 packs are still there in the bag. He rings the bell. No one answers. He leaves…
I purchased this bar of Amul white chocolate 2 weeks ago. I am a big of white chocolate (besides dark/bitter chocolate) and buy it occasionally. The usual shelf at MK Retail near my place has very limited options for white chocolate –…
UPDATE: I urge you to read the counterpoints from many ex-Uber and current-Uber employees on , as a response to my view. Here are 2 of those alternate perspectives, as a summary. More on LinkedIn. The first is by Barnali Das, head…
Yesterday was World Milk Day. Most brands that deal with cow’s milk went to town on the occasion with print ads. I was happy to look at advertisements in print newspapers after almost 2 months of terribly impoverished and thin newspapers. Interestingly,…