Dense commentary on social media, PR, marketing, advertising and branding.
You ‘subscribe’ to a milk delivery service. They deliver 2 packets of milk every day. One morning, the delivery guy saw that the previous day’s 2 packs are still there in the bag. He rings the bell. No one answers. He leaves…
I purchased this bar of Amul white chocolate 2 weeks ago. I am a big of white chocolate (besides dark/bitter chocolate) and buy it occasionally. The usual shelf at MK Retail near my place has very limited options for white chocolate –…
UPDATE: I urge you to read the counterpoints from many ex-Uber and current-Uber employees on , as a response to my view. Here are 2 of those alternate perspectives, as a summary. More on LinkedIn. The first is by Barnali Das, head…
Yesterday was World Milk Day. Most brands that deal with cow’s milk went to town on the occasion with print ads. I was happy to look at advertisements in print newspapers after almost 2 months of terribly impoverished and thin newspapers. Interestingly,…
When someone asks me whom I recommend as a model/example to look up to in the use of social media among Indian CEOs (CXOs, broadly), my usual first name is Anand Mahindra. Having written one full chapter specifically citing the reasons for…
Note: This is an updated version of my earlier post from 2018. Imagine a busy town square. There are a LOT of people. Many are talking, many listening. Some are influential people who talk from a podium. There are people from all…
It was 2012. I was at Flipkart, heading communications. And because I was in Flipkart, I was hyper-clued into the e-commerce sector in India (I still am, though). In July 2012, I had ordered a pair of shoes from another e-commerce site…