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Category: opinion

Can you listen to others’ thoughts?
communication opinion social media 

Can you listen to others’ thoughts?

December 1, 2020December 1, 2020 by Karthik S

The first time I came across ‘mind-reading’ in fiction was in Isaac Asimov’s Foundation series. The ‘mentalics’ were able to read minds and hence had no need for spoken words. The idea and thought blew my mind, as good science fiction can…

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The taming of Kellogg’s?
communication marketing & advertising opinion social media 

The taming of Kellogg’s?

November 30, 2020November 30, 2020 by Karthik S

Kellogg’s recently launched instant upma in India and it seems the brand has become a butt of jokes. The jokes, that have now become viral, seems to have started with one tweet (I’m assuming, given the number of Likes and quote-tweets). There’s…

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Netflix’s incidental success as an advertising platform
ideas marketing & advertising opinion 

Netflix’s incidental success as an advertising platform

November 27, 2020November 27, 2020 by Karthik S

The New York Times, on the November 24th issue, reported that sales of chess sets have dramatically increased in recent times. The timing of the increase in sales was earlier due to the pandemic-induced stay-at-home rules. But in recent times, it was…

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The 6 words that doubled job applications for a company
communication opinion 

The 6 words that doubled job applications for a company

November 26, 2020November 26, 2020 by Karthik S

Zurich, the UK-based insurance company recently announced that they more than doubled the number of male and female applicants for recently advertised openings because they added six words to those ads. The , is mildly infuriating because they do not focus specifically…

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Do not abandon
communication marketing & advertising opinion 

Do not abandon

November 25, 2020November 25, 2020 by Karthik S

The French animal rights foundation ’30 Millions D’Amis’ (30 million friends) has been relentless in communicating and sensitizing people about animal abuse and abandonment for a very long time. It started as a TV program, by the French journalist Jean-Pierre Hutin, in…

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Wolf Gupta, the imaginary child
marketing & advertising opinion 

Wolf Gupta, the imaginary child

November 24, 2020November 24, 2020 by Karthik S

The Delhi High Court heard the arguments in the defamation case launched by Karan Bajaj, WhiteHat Jr’s founder, against Pradeep Poonia, yesterday. Page 5 of the by Karan Bajaj has this:advertisements concerning an imaginary child who the Plaintiffs christened “Wolf Gupta” Let…

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Gillette’s highly marketable and functionally useful product idea
creative ideas marketing & advertising opinion 

Gillette’s highly marketable and functionally useful product idea

November 23, 2020November 23, 2020 by Karthik S

I used to shave every day when I indulged in the 9-6 rigmarole of full-time employment till early-2018. And I used to hate that task. I shave once a week now 🙂 To be fair, the devices we use to shave these…

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