Dense commentary on social media, PR, marketing, advertising and branding.
The UK-based wine retailer Laithwaite has released a new ad campaign made by the ad agency RAPP. There are 3 ads in the series and all of them use the same basic narrative device geared towards communicating the ‘Get the wine cellar…
There is advertising. And there is journalism. The difference used to be primarily about who says what, where, and who pays for it. The brand’s voice is reflected as-is in advertising which is placed in media channels for a fee. The brand’s…
LinkedIn India’s Top Voices 2020 list was announced yesterday (here’s the post by ) and I’m glad to find a spot in the list. But, instead of simply sharing it as a badge of honor, allow me to make it contextually useful…
McDonald’s UK has been making Christmas-themed ad films for a long time. For example, in 2016, Leo Burnett London produced the ‘Juliette the Doll’ film that, like Pinocchio, has a wooden puppet doll coming alive. In 2017, McDonald’s UK and Leo Burnett…
I have been fortunate enough to have been in working in Edelman at one point in my career. While there, I came across their Trust Barometer property that they have been tracking since 2001. The Trust Barometer tracks people’s trust (through sample…
The ‘Mouth Spray’ category in India has traditionally been very small. The kind of brands that occupy the space seem small and lesser-known, or unknown. This is mostly because none of the brands that have a larger play in the oral care…
This is unlike anything I have seen before! Foot Locker, the American sportswear and footwear retailer, has released a new entertainment hub called ‘The Endless World of Air Max’, dedicated to all things Nike Air Max. What’s truly unique about the hub…