Imagination coming alive
A few days ago, I had shared the list of and two of the books in the fiction list were by Blake Crouch – Run, and the Pines trilogy (that makes it 4 books!). There are 2 other books by Blake I…
Category: opinion
Ryan Reynolds – actor, platform, influencer, or marketing agency?
Ryan Reynolds’ agency, Maximum Effort has released its latest effort, for the client Match. It’s both hilarious and on point for the client’s context! The idea to showcase satan as the hero of an ad to sell that product/service is audacious, but…
Communicating with our own body
My first fitness band was a Xiaomi Mi band that I bought in 2016. Till then, even though I have been clocking a 5-kilometer run every day (since 2009), I had never known the impact of that on my body. My band…
Value additions to justify pay-per-view on streaming
I have been writing a lot about the ways the movie-watching (and consequently the movie-distribution) experience since early this year. Before the pandemic hit the world, I explored the possibility of certain kinds of films reserved for the OTT/home experience and certain…
The communication challenge around ‘buy our product less often’
Quite a few clothing brands have, from time to time, spoken about responsible fashion. But in doing so, they face an extraordinary situation where they have to ask people to buy their products less often! One of the most famous and vocal…
Online events with offline elements to boost interactivity
I’m not a very big fan of offline events anymore. Back in my client-side and agency-side communications days at Edelman (as head of digital strategy), at Flipkart (as corporate communications head) and at Ogilvy (as head of social media), I used to…
The car subscription bandwagon
I thought the recent full-page ad in Bangalore Mirror was the usual one from India’s largest carmaker, Maruti-Suzuki. But it wasn’t – it asked readers if they wanted to ‘subscribe’ to a new Maruti-Suzuki car! We ‘subscribe’ to a lot of things…