Dense commentary on social media, PR, marketing, advertising and branding.
Back in 2010, Jacquelyn Krones, a (then) Senior Product Manager at Microsoft (she now is Director of Responsible AI Practice, Microsoft) revealed the results of a multi-year, large-scale ethnographic study on how people searched for information on different devices. Beyond the many…
Last year, a clever design idea by the Bangkok-based agency CJ WORX for their client, Thai Health Promotion Foundation. The client wanted to remind people in Thailand to consciously reduce the intake of salt, for health reasons. Simply offering them a smaller…
A fun outcome of the Superbowl ads this year was the number of responses evoked by General Motors’ ad starring Will Ferrell. General Motors (through their agency McCann WorldGroup), launched their ‘No way, Norway’ teasers on February 2nd. The first teaser featured…
Two healthcare professional services marketing communications that pack an emotional wallop! Both MacMillan (UK) and HeartKids (Australia) are in the space of support services – MacMillan offers support for people with cancer, and HeartKids offers support for people impacted by childhood heart…
In recent times, I came across 2 things that have stirred some conversations around their monetary value. The first is the work performed by ‘housewives’! Actor Kamal Haasan proposed this idea first as part of his election manifesto in February 2020. The…
I really enjoyed watching this ad film (from 2015) for Škoda Fabia by the agency AIS London. Let me not spoil it for you – watch it first, and then read the rest of this post. This ad is what I’d call…
In September 2020, I stumbled upon 2 ad films that focused on a body part and seemed diametrically opposite! McDonald’s German ad film by the agency Track was framed using the most obvious behavior change of our lives in recent times –…