Dense commentary on social media, PR, marketing, advertising and branding.
Yet another so-called ‘viral marketing’ campaign that uses a blatant lie as its main, cost-free tool. Yes, the latest YesMadam campaign follows the spectacular misfire by the agency Schbang and Poonam Pandey earlier this year. I had written about why that campaign…
A couple of months ago, I got a WhatsApp forward titled ‘Permanent Address’. It had the ‘Forwarded many times’ tag, implying that it had truly gone places. It’s a poignant exploration of our relentless interest in building a home at great cost…
So much has been said and written about how we could use AI in assorted tasks. But let me turn that focus away from using and towards reacting. How should we react to AI when we come across its usage? Allow me…
The new Nike ad (“Winning isn’t for everyone”, made by the agency Wieden+Kennedy) seems to stir a lot of reactions in anyone who sees it once. The full text of the voice-over in the video:“Am I a bad person?Tell me. Am I?I’m…
Your personal brand is much like your credit score. You don’t really think of your credit score often, but that’s precisely the point 🙂 You need to know what affects your personal brand, much like your credit score, and how you can improve it!
Scenario 1: Almost every Indian city is facing some amount of water shortage during summers these days. Some of the cities, like Bengaluru (earlier this year) and Delhi (now) make more news than others. Scenario 2: There are a LOT of shower…
One of the most basic lessons I learnt in my PR days (across both client-side corporate communications and agency-side public relations) is ‘do not repeat the negative’. There is ample reason for this. And all those reasons lead to a simple human…