Dense commentary on social media, PR, marketing, advertising and branding.
Russia invades Ukraine.Praggnanandhaa wins against Magnus Carlsen.India wins the world cup cricket tournament.Neeraj Chopra wins Olympic Gold for India. What is the one thing that is predictably bound to happen when events like this occur? As many people frequently comment on Twitter…
A recent Pepsi 7UP ad (by DDB Mudra) showed a man seated in the ladies’ seat on a public bus. A young woman wanted that seat, and just as she arrived near that seat, the man feigned to be asleep (even as…
Related reading: Personification as a creative device in advertising Anthropomorphism, or making inanimate/nonhuman objects talk, emote, or behave like humans is a fairly popular creative device in advertising. There are various degrees of this trope… like giving human features to inanimate objects,…
“Should I do LinkedIn polls more often? They get me a lot of engagement!” “What’s the best time to post on Instagram in India?” “No one clicks on my links on Twitter anymore. Should I do a thread, instead?” I get asked…
Related read: Builder says (in an interview with Moneycontrol) it reached out to Air India after the first unsolicited ad that mentioned their name, and Air India, according to Builder, did not insist on canceling the campaign’s next stage (app reveal). This…
There’s a famous Halwa shop in Tirunelveli, called Iruttu Kadai Halwa. ‘Iruttu Kadai’ literally means ‘dark shop’, and refers to the shop owner’s chosen tradition of selling the halwa in an outlet (the only outlet) with minimal light! Similarly, there’s a famous…
In the recent (December 2021) Winter Cup, the All-Japan High School Basketball Tournament, conducted by the Japan Basketball Association (JBA), a peculiar item made its debut. Given the speed of the game, including rapid movements and tactical maneuvers, cleanliness of the court…