Dense commentary on social media, PR, marketing, advertising and branding.
Smartphone launches have taken on a predictable annual rhythm. Almost every brand worth its name releases at least one upgrade every year no matter how minimal that so-called upgrade is in terms of hardware or software additions. And many users have conditioned…
Well, well, well! What are the chances! Two new ads, released almost back-to-back, have quite a few unusual coincidences! Let me start with the broad coincidence: both are national brands. Brand 1 is Snuggy, the diaper brand from Nobel Hygiene, known for…
Two road safety ads featuring families in cars, from Australia and New Zealand. The one from Australia is from January 2021, for the Transport Accident Commission (TAC) Victoria, and made by the agency Clemenger BBDO Melbourne. The one from New Zealand is…
Shorter version on audio, on Spotify: Full post: Jaquar, the well-known brand of bathroom fittings, entered the lighting segment in 2016. That year, the brand launched its first advertising campaign for the lightings division. I couldn’t find the agency behind this ad,…
Back in March 2008, the media was agog with a telephone chat audio recording purportedly by cricketer Sreesanth where he professed love for Priyanka Chopra. The media played it up significantly, as expected, till Sreesanth called for a press conference. Priyanka attended…
Yesterday, in either higher secondary classes or in a college. A significant element in that process, particularly geared towards a professional career, is the use of LinkedIn. Here are some hands-on tips about what to do on LinkedIn, specifically for students. 1….
I had spoken about this topic briefly in the when he asked me about the ways to handle a personal brand during the early stage of one’s career. It could be perfectly applicable to students in higher secondary classes or in college….