Dense commentary on social media, PR, marketing, advertising and branding.
Here’s today’s dose of anti-Airtel rant! Hope you have some fun at this post’s expense! This is the content of the letter I got from Airtel – I’m sure its a generic template with just the plan name changed. And here’s what…
Airtel says: After a user crosses a mythical threshold, because he/ she has just used his internet beyond reasonable (in Airtel’s eyes) usage, his/ her unlimited plan’s broadband speed would be curtailed/ halved/ reduced for the rest of the billing period. He/…
My mail to Airtel after I got the ‘speed rationalization’ letter from them, today. If Facebook can make a mistake, learn and revert a policy, why can’t Airtel? *** As a long time and loyal customer of Airtel, I’m disgusted to see…
The Times of India reports a case that could open up the pandora’s box among bloggers in India. The end result – can we all blog at all? If yes, what can be blog about and what tone should we adopt? The…
No, I’m not talking about television ads that add a URL or an email ID in the end. How many of us remember to visit the URL later? Unless there’s something compelling, we just may not – and completely forget that small…
I was amused at the Pink Chaddi campaign when it started a week or two back. It was colorful (?) and interesting. It was fascinating to see an undergarment taking the might of zealots like Shri Ram Sena. In a well-worded retort…
Why is there so much chatter about how to do things in social media? Why not use plain ol’ common sense when there’s a doubt? So, 1. Why is there so much argument for and against Twitter follow/ following? Or Facebook friending?…