Indian TV spots going social?
No, I’m not talking about television ads that add a URL or an email ID in the end. How many of us remember to visit the URL later? Unless there’s something compelling, we just may not – and completely forget that small…
Category: opinion
The Pink Chaddi Vs Small Change
I was amused at the Pink Chaddi campaign when it started a week or two back. It was colorful (?) and interesting. It was fascinating to see an undergarment taking the might of zealots like Shri Ram Sena. In a well-worded retort…
Social media and common sense
Why is there so much chatter about how to do things in social media? Why not use plain ol’ common sense when there’s a doubt? So, 1. Why is there so much argument for and against Twitter follow/ following? Or Facebook friending?…
Social media for the web -1, web 0 and web 1.0 generation
…aka Social media for dummies! There are times when we go to meet prospective clients (even existing clients) and try to explain the relevance of social media PR over and above the much-needed conventional PR…and we suddenly hit a wall. We try…
To plug or not to plug!
Scenario 1: You enter a friend’s party…see a lot of familiar faces. Pick someone you know well and start talking about how cool your new <add product here> is. People standing next to your friend listen too – just that they do…
Make news…Barkha Dutt style!
Chyetanya Kunte. Barkha Dutt. NDTV. Grrrrrrrrr! What an absurd move by NDTV! Nobody knew who Chyetanya Kunte was (well, a few did!) or what he blogged about. Now, the whole world knows both…and is up in arms against Ms. Dutt and NDTV….
Using social media to promote music titles in India
Indian audio labels and producers (who, in a quirky twist of fate, hold the rights to soundtracks in India, as against actual music composers) have been complaining about rampant online piracy for quite some time now. But, what exactly are they doing…