A seemingly more constructive take on the Pantene issue
I see that my take on Pantene has not gone down well with quite a few people. I was also told on DM and email that it could have been a lot more constructive. I agree. So, here goes. If I stop…
Category: opinion
The televisionization of social media
There was allegedly a mystery shampoo. It was blaring on television. It was on ‘supposed’ freebie-test centers in leading malls in Indian metros. And it was also allegedly on social networking sites, if you take Times of India’s word for it. Times…
The curse of the microsite on a TVC!
You must have seen the new ad for a sugar-substitute starring Bipasha Basu. The south Indian version has actress Shreya Saran. I don’t care how they look or what they do, but a URL caught my attention in the end. If you…
Can social media move the needle?
It possibly can! Our resident, social media favorite, in India, ex-Minister Shashi Tharoor sent a strange tweet last night. It said, “Hugely frustrated by Norton Security. Paid for &downloaded software, recd product key, but everytime I try to activate, am told key…
Tweet before you preach?
I came across this Ragan piece titled, ‘Big-name consulting companies fail Twitter test‘, by Wendy Marx. There is already a discussion thread about how PR companies do not blog or tweet from their official IDs enough and hence are incapable or not…
Old Spice Man reiterates the obvious – content is king!
If you haven’t seen or heard what Old Spice is doing online…that must be one massive rock you are under. Get out it, will you, please? Old Spice started it quite innocuously. There was an ad. It was blah, at least in…
Of local social networking stars and brand pimping!
I hate writing blog posts that hide critical names/information, but in the interest of the concerned parties, I’m forced to do so, this time! I’m part of myriad groups online and one such group is a city-based ‘blogging’ group. Do not ask…