Dense commentary on social media, PR, marketing, advertising and branding.
It was almost 2 years back when I wrote about Shobhaa De’s using social media to promote her book, ‘Superstar India’, in this blog. Much has happened since…she’s even gone ahead and asked for the ban of Dabangg, of all things! But…
I don’t think anybody would even dream of disputing Maggi’s continuously amazing hold over the instant noodles market in India. I’ve been a Maggi fan ever since it was launched…or ever since I was born, whichever came first/later. I have even ‘interacted’…
If you set aside e-commerce (online purchases), where the call to action (CTA, since I’m going to use it quite often) is reasonably straight forward (‘Add to shopping cart’, ‘Buy now’ etc.), consider how CTA has evolved over the years in mainstream…
I came across 2 divergent pieces of posts last week. Arun Sudhaman of The Holmes Report writes, “PR firms are finally realizing the opportunity to provide the kinds of services that, in the digital worldâ??s short history, have tended to be associated…
Stumbled upon 2 blog posts recently about LinkedIn invites – ‘(I am tired of) Generic LinkedIn Invitations‘ and ‘Best practices in writing LinkedIn invitations‘. Time and again, I see someone in my Twitter timeline complaining about how lame it is to send…
First, there was a tweet. This, @beastoftraal Just curious,did u give rights 2 2 use ur music reviews,4 their album pages such as: (Link) The tweet, by Kamal Aakarsh referred to my music reviews (from Milliblog), being used as-is, but in an…
One of the tweets I saw last evening riled me so much…enough to tweet this, I *H-A-T-E* someone using ‘dis’, for ‘this’, even when there are a LOT of characters left. Not taking names; in a charitable mood. The truth is, it…