Dense commentary on social media, PR, marketing, advertising and branding.
I have no legal knowledge to explore this topic, but let me offer a couple of points worth pondering. 1. A movie is vastly different from an advertisement A film is an obvious make-believe. People realize and understand that films are merely…
Despite the fact that DDB Opinionway’s survey covers just 1,642 Facebook ‘likers’, the results still throw up a lot of valid insights. Facebook and brands from DDB Here are the top 6 takeaways, in my perspective. 1. Top 3 sectors – causes…
Hrish Thota (known as @dhempe, on Twitter) gained something online today that is perhaps a world’s first for normal people on Twitter – he got himself a @fakedhempe. It really doesn’t matter who is behind this effort, but the point is simply…
Takeaways can be a fascinating thing – you read a blog post and your takeaway could be completely different from what the author may have intended it as! Molli Megasko’s post on Spin Sucks titled, ‘Steve Jobs Answers Emails‘ was set up…
It was almost 2 years back when I wrote about Shobhaa De’s using social media to promote her book, ‘Superstar India’, in this blog. Much has happened since…she’s even gone ahead and asked for the ban of Dabangg, of all things! But…
I don’t think anybody would even dream of disputing Maggi’s continuously amazing hold over the instant noodles market in India. I’ve been a Maggi fan ever since it was launched…or ever since I was born, whichever came first/later. I have even ‘interacted’…
If you set aside e-commerce (online purchases), where the call to action (CTA, since I’m going to use it quite often) is reasonably straight forward (‘Add to shopping cart’, ‘Buy now’ etc.), consider how CTA has evolved over the years in mainstream…