Dense commentary on social media, PR, marketing, advertising and branding.
You may have seen the latest update in ICICI Lombard’s ‘Click Clik’ campaign; I have. It started with just 2 kids in the billboard (and print ads). The kids, not in line for a driving license at least in the next 5+…
There’s a surprisingly lot of feedback and opinions on Airtel’s new logo change. Personally, I like the logo – it looks younger and trendier to me, compared to the simplistic one it replaces. But, given the number of people who have run…
It has become a weekly affair to refer to The Times of India’s recruitment supplement, Ascent, in this blog. If last week was about a Sasken recruitment ad., this week is about Aricent. I have written earlier about brands using a Facebook…
I had written about Google Buzz being forced, minimally relevant and largely pointless, earlier this year. After the privacy lawsuit and the eventual settlement, it looks like it is true. I don’t see massive traction for Buzz yet. What Google Buzz did…
A couple of weeks back, while driving my way back home in the evening, I was waiting for the signal to turn green in the busy Trinity Junction in Bangalore. A couple of pedestrians were waiting for their signal to cross the…
Have you seen this video at least by now? I’m sure you would have – it is one heck of an angry mob, at Delhi’s new swanky T3, also featuring a couple of completely clueless, lost, scared looking Air India staff. I’m…
There’s a lot of interest around social media newsrooms, these days. So, let me ask this straight – who is a social media newsroom targeted at? Let me start with this post on The Buzz Bin – Wake Up! Your Online Newsroom…