Dense commentary on social media, PR, marketing, advertising and branding.
There was a tweet that went viral sometime back. I don’t recall it verbatim, but it was something about organizations not answering a phone ringing…and how it is the same as not answering queries online, on social media. It may be oversimplification,…
Gaurav Mishra, who I had the dubious record of meeting for the first time at the Oberoi loo during the event, has already written a crisp post about 6 tweet-worthy tips from India Social Summit 2010. Read it here. And, I’m sure…
Where do we create online communities around interests, these days? Facebook? Orkut? Yahoo Groups? Tumblr? Facebook and Orkut are social networking sites – you create your profile and then go on to connect with others on similar interests. Ideally. Yahoo Groups is…
A new piece in Nieman Journalism Lab talks about influence and the networked nature of Twitter. It refers to a small experiment by the authors of the book ‘Connected: The Surprising Power of Our Social Networks & How They Shape Our Lives’…
I noticed HCL’s employee tweetup recently, thanks to an RT by Gautam Ghosh. The tweetup is planned for December 16th and is meant for all HCL employees in Noida. I gather that it may be planned in other Indian cities as well….
It’s been quite some time since I wrote about innovative job search techniques. My last posts on it included the following, Job search, version 3.0 – about a girl, Ankita Satija’s quest for jobs via Twitter. Making an online campaign of your…
Updates – in the end! Imagine this scenario. You need something quite desperately. You find a shop that sells that product/service and enter it. You pick what you wanted and go to the billing counter, only to be told that they are…