Category: opinion
Spam and the art of social media engagement
I recently accumulated a lot of flak for a post about a Kingfisher Airlines Twitter campaign which explicitly asked people to spam. Some of the spammers alleged that they weren’t spamming at all and some spammees took offense that I assumed they…
How would you do an elevator pitch about social media to a cynic?
I was in a mall, recently; shopping away to glory with family when I bumped into an old friend. He was with another friend and as is the norm, we were introduced. The other guy is a venture capitalist! We exchanged cards…
At what point does a tweet become a moral crusade?
Why am I asking? Because of this. Anand Mahindra tweeted this, first. Just passed through Delhi T3 for the 1st time.Can’t believe there was criticism of long walks to gates.Get some exercise&Get a life! Fair enough – his personal opinion. I love…
Social media RoI? What is the RoI of installing a new window in your organization?
There was a tweet that went viral sometime back. I don’t recall it verbatim, but it was something about organizations not answering a phone ringing…and how it is the same as not answering queries online, on social media. It may be oversimplification,…
India Social Summit 2010…some personal experiences
Gaurav Mishra, who I had the dubious record of meeting for the first time at the Oberoi loo during the event, has already written a crisp post about 6 tweet-worthy tips from India Social Summit 2010. Read it here. And, I’m sure…
An online community start-up idea – will this fly?
Where do we create online communities around interests, these days? Facebook? Orkut? Yahoo Groups? Tumblr? Facebook and Orkut are social networking sites – you create your profile and then go on to connect with others on similar interests. Ideally. Yahoo Groups is…