Dense commentary on social media, PR, marketing, advertising and branding.
You like a brand…I mean, in real life. Then you search for them on Facebook and ‘like’ them there too. Normal occurrence, but is there any responsibility for you, beyond that, as a fan/follower? Two recent blog posts that I came across…
Groupon’s communication misstep (alleged…more about this later) continues to fascinate me. Here’s a darling start-up that media loves and if you go by their press page, media seems to be going completely ga-ga over them. And what do they do? They create…
This piece of news – from Bangalore Mirror – completely shook me up this morning. It is shocking at many levels. At a basic level, it is about an employee filing a police complaint against 4 of his bosses…not over a personal…
For the sake of gender-sensitivity, here’s the full title: What does the ‘gets’ in ‘He/she gets social media’ mean? I have often heard some people referring to some others as a person who ‘gets’ social media. Some have also told me that,…
I spoke about social media engagement in a local group I’m part of, recently – it is a Bangalore-based group of corporate communication and marketing communication professionals and has been in existence for over a decade now. Last Friday, I spoke to…
I have always stressed my belief that ‘content is king’, particularly when it comes to corporate/brand approaches to social media. Unlike social media marketing, social media engagement starts from content and builds on that. From that point of view, there are 5…
One of my morning listens as I drive to office is Radio One (94.3 FM, from Mid Day Group). The RJ for the morning show is Prithvi and he does a fairly good job of keeping me engaged through my drive. But…