Dense commentary on social media, PR, marketing, advertising and branding.
It’s not everyday that I’m impressed by something as insignificant as a soap box! But ITC’s Vivel really goes the extra mile for a measly soap cardboard carton! Vivel’s new Luxury Creme range (comes in 2 variants – Shea butter and Olive…
One of the words used very often to deride PR as a profession happens to be ‘spin’. Wikipedia (I know!) defines ‘spin’ as “a form of propaganda, achieved through providing an interpretation of an event or campaign to persuade public opinion in…
I believe all of us have a process for purchase considerationâ?¦across many products and services. In the corporate space, we have the procurement team that is intended to look at the best deal for the company. At a personal level, we make…
Update – March 29, 2012: It looks like Jet Airways hasn’t really done anything on this case. Observe the recent interaction between Jet and Vishal. Vishal: Jet flt from Ahm’bad to Bom. Plane smells like stale pigeon-poop and methi. Seat headrests not…
Like many others, I loved how Vaseline took advantage of an opportunity yesterday to put their brand in context to something that is (or was) recently topical. For a full story, here’s Anant Rangaswami’s well articulated observations in FirstPost. While the print…
Perhaps inspired by The Best Job in the World campaign, we now have ‘The Coolest Job‘ campaign. There’s a print ad. in Bangalore Times too. Going by the clues (limited!) in the text, I could find only 2 things worth using to…
Me? Conceiving brands and building them? Yes, I’m referring to the ones that I seemed to have built as a hobby, while having a full-time job for over a decade! Even today, when I meet people, many still remember one of the…