Dense commentary on social media, PR, marketing, advertising and branding.
A couple of weeks ago, I had tweeted (and Facebooked. And Google+ed) about how I prefer Aliva over Hippo for casual munching. I had tried Hippo when they had launched and didn’t seem to like it as much as I liked their…
The Twitter world is usually split right at the center over one interesting point – why do people retweet the compliments they get? It seems particularly odd when celebrities do it and do it with alarming regularity. Here’s an example from Chetan…
One of the most basic facets of social media is that it is a many-to-many communication mode and such conversations impact and affect many more people than the 2 people who may actually be in the conversation, simply because such a conversation…
Considering the fact that a lot of people have started using ‘digital’ and ‘social’ interchangeably, let me try and make sense out of this misguided practice. To start with, digital is not the same as social. At best, social could be a…
If you’ve been reading this blog long enough, you’d remember the post on Leela Palace (Bangalore), a 5 star hotel, turning away a cyclist citing a policy that does not allow cycles inside its premises! This was back in March 2010. A…
After writing about Pantene last weekend, I also happened to notice some possible social media missteps by Yash Raj Films’ youth film division, Y Films, where they called a film critic ‘idiot’. On Twitter, in full public glare. One of the aftermaths…
On any normal day, I’d not even dream of reading an interview with Katrina Kaif. That too, one that is placed as a paid spot in India Today, as part of a 2 page spread with large doses of advertising next to…