Dense commentary on social media, PR, marketing, advertising and branding.
Sometime back, venture capitalist Fred Wilson wrote a blog post (first this and then later, this one) on ‘The logged out user’. He goes on to explain the number of people who are logged out Twitter users and uses the famous ratio…
A few weeks back, I had to travel to Chennai for a day along with the family. Considering the fact that it takes more time from my home to airport, in Bangalore, than from Bangalore to Chennai (1.5 hours vs. 45 minutes!)…
Despite my job and despite my generally curious nature on all things online/social, I still haven’t bothered to know enough about how to share stuff on Google Reader. I presume Google found a lot of people like me and perhaps that is…
While there is a school of thought that considers social media updates to be a spontaneous act of free thought and opinion, too many people have suffered in varying degrees by committing blunders online. I have a simple thumb-rule that I always…
A couple of weeks ago, I had tweeted (and Facebooked. And Google+ed) about how I prefer Aliva over Hippo for casual munching. I had tried Hippo when they had launched and didn’t seem to like it as much as I liked their…
The Twitter world is usually split right at the center over one interesting point – why do people retweet the compliments they get? It seems particularly odd when celebrities do it and do it with alarming regularity. Here’s an example from Chetan…
One of the most basic facets of social media is that it is a many-to-many communication mode and such conversations impact and affect many more people than the 2 people who may actually be in the conversation, simply because such a conversation…