Dense commentary on social media, PR, marketing, advertising and branding.
While you can read Edelman India’s official release on the locally contextual announcement on the launch of BlogLevel and TweetLevel (Ver. 2.0), here are some behind-the-curtain experiences. 1. The infographic we have created to demonstrate the power these tools is mighty functional…
While reading Kevin Cheng’s piece titled, ‘Can we ever digitally organize our friends?‘, I started off by answering that question from my perspective – No. But what interested me more is not the organizing part of it; even though that is the…
My wife has been complaining about changing our 3+ year old refrigerator for a couple of weeks now. Ours is a Whirlpool refrigerator (400 litres) and it has caused us quite a few problems – the compressor conked off a few weeks…
It’s interesting that Google Buzz, which aimed for Twitter-like simplicity was panned universally (for privacy issues, not for the UI or functionality, though), while a fairly complex Facebook-like social networking platform like Google+ has generally opened to very warm and fuzzy reactions….
I tweeted about the Facebook fan bean-counter yesterday and later noticed Mahesh Bhatt talking about how Murder’s sequel has 3 lakh+ fans in less than a month. But yes, this bean-counter is vastly different from what marketing folks flaunt – brands and…
So, for the second year running, a full service advertising agency has been awarded the top PR award at Cannes. Or so it seems. I’m assuming that this tactic from Cannes, in itself, is a smart PR idea to get more agencies…
And it has happened, finally. When Karan Johar asked, ‘Where is the audience?’ almost an year ago, I had written this, as part of the answer. So, what can producers do? As I had blogged earlier, this is the opinion economy. Here,…