Dense commentary on social media, PR, marketing, advertising and branding.
Perhaps inspired by The Best Job in the World campaign, we now have ‘The Coolest Job‘ campaign. There’s a print ad. in Bangalore Times too. Going by the clues (limited!) in the text, I could find only 2 things worth using to…
Me? Conceiving brands and building them? Yes, I’m referring to the ones that I seemed to have built as a hobby, while having a full-time job for over a decade! Even today, when I meet people, many still remember one of the…
While you can read Edelman India’s official release on the locally contextual announcement on the launch of BlogLevel and TweetLevel (Ver. 2.0), here are some behind-the-curtain experiences. 1. The infographic we have created to demonstrate the power these tools is mighty functional…
While reading Kevin Cheng’s piece titled, ‘Can we ever digitally organize our friends?‘, I started off by answering that question from my perspective – No. But what interested me more is not the organizing part of it; even though that is the…
My wife has been complaining about changing our 3+ year old refrigerator for a couple of weeks now. Ours is a Whirlpool refrigerator (400 litres) and it has caused us quite a few problems – the compressor conked off a few weeks…
It’s interesting that Google Buzz, which aimed for Twitter-like simplicity was panned universally (for privacy issues, not for the UI or functionality, though), while a fairly complex Facebook-like social networking platform like Google+ has generally opened to very warm and fuzzy reactions….
I tweeted about the Facebook fan bean-counter yesterday and later noticed Mahesh Bhatt talking about how Murder’s sequel has 3 lakh+ fans in less than a month. But yes, this bean-counter is vastly different from what marketing folks flaunt – brands and…