Dense commentary on social media, PR, marketing, advertising and branding.
It’s interesting that Google Buzz, which aimed for Twitter-like simplicity was panned universally (for privacy issues, not for the UI or functionality, though), while a fairly complex Facebook-like social networking platform like Google+ has generally opened to very warm and fuzzy reactions….
I tweeted about the Facebook fan bean-counter yesterday and later noticed Mahesh Bhatt talking about how Murder’s sequel has 3 lakh+ fans in less than a month. But yes, this bean-counter is vastly different from what marketing folks flaunt – brands and…
So, for the second year running, a full service advertising agency has been awarded the top PR award at Cannes. Or so it seems. I’m assuming that this tactic from Cannes, in itself, is a smart PR idea to get more agencies…
And it has happened, finally. When Karan Johar asked, ‘Where is the audience?’ almost an year ago, I had written this, as part of the answer. So, what can producers do? As I had blogged earlier, this is the opinion economy. Here,…
The much awaited phone arrived last Friday and as is the norm, I let wife do the opening honors. Here are some of my observations after a week of using it. 1. The package (box) says the phone has ‘AMOLDED’ screen. It’s…
Year: 1974. Would-be Mayor of New York Rep. Anthony Weiner was feeling fidgety that night. He had clearly noticed the attention he got from that pretty woman earlier that evening in the party. He thought he had do something to show that…
Two recent ads managed to annoy me immensely. One, a toothpaste ad that came up quite a few times before Kung Fu Panda 2 started in the theater. It had a group of international travelers in India – it was deliberately international…a…