Dense commentary on social media, PR, marketing, advertising and branding.
The much awaited phone arrived last Friday and as is the norm, I let wife do the opening honors. Here are some of my observations after a week of using it. 1. The package (box) says the phone has ‘AMOLDED’ screen. It’s…
Year: 1974. Would-be Mayor of New York Rep. Anthony Weiner was feeling fidgety that night. He had clearly noticed the attention he got from that pretty woman earlier that evening in the party. He thought he had do something to show that…
Two recent ads managed to annoy me immensely. One, a toothpaste ad that came up quite a few times before Kung Fu Panda 2 started in the theater. It had a group of international travelers in India – it was deliberately international…a…
There was this Tamil stage play that was very popular in the 80s. It involved a wannabe Tamil film maker and script writer traveling back in time when they, by mistake, eat the time traveling tablets invented by the film maker’s uncle….
That Vodafone has sent a legal notice to a customer is this morning’s news – mighty old, by now. Who hasn’t complained about their service provider online? The interesting thing in this piece of news are a few other things. Here are…
We had legacy media (print and television) ruling the roost in terms of reach, influence and the power to change perceptions. They still do. We had brands using the reach of legacy media to be visible among the masses. They still do….
Update – February 27, 2014: Nothing much has changed, I see. India’s Supreme Court issued a non-bailable warrant against Sahara Chief Subrata Roy yesterday for failing to appear in court and as many people joked on Twitter, there are full page ads…