Dense commentary on social media, PR, marketing, advertising and branding.
We had legacy media (print and television) ruling the roost in terms of reach, influence and the power to change perceptions. They still do. We had brands using the reach of legacy media to be visible among the masses. They still do….
Update – February 27, 2014: Nothing much has changed, I see. India’s Supreme Court issued a non-bailable warrant against Sahara Chief Subrata Roy yesterday for failing to appear in court and as many people joked on Twitter, there are full page ads…
While munching on that spicy paneer burger yesterday at Delhi airport’s McDonalds, I noticed how busy and engaged the staff were. The manager type lady was under some pressure and was glaring at one of her co-workers, possibly over some mistake. The…
Let us park all the talk of ROI from social media engagement for a bit and explore the ROI of speaking at an event, preferably as a result of sponsoring the event too. I’m referring to the ad:tech session by Fashion and…
More than a decade ago, when I had freshly started life in Bangalore after a stint in Delhi, I stumbled upon a former colleague from Delhi on Bangalore’s famous Brigade Road. We hadn’t kept in touch ever since I moved to Bangalore…
Let me start on a positive note. As a paneer-loving vegetarian, I love McDonalds’ new McSpicy paneer. It gives me a decent enough reason to go to McDonalds when my son pesters me for those McDonalds toys – collecting all Rio toys…
One of the two specialties that could change public relations is content management, according to John Bell’s blog post. Now, I’ve always been an active proponent of the content-based approach to PR and have written about it in the past too (PR…