Dense commentary on social media, PR, marketing, advertising and branding.
There was this Tamil stage play that was very popular in the 80s. It involved a wannabe Tamil film maker and script writer traveling back in time when they, by mistake, eat the time traveling tablets invented by the film maker’s uncle….
That Vodafone has sent a legal notice to a customer is this morning’s news – mighty old, by now. Who hasn’t complained about their service provider online? The interesting thing in this piece of news are a few other things. Here are…
We had legacy media (print and television) ruling the roost in terms of reach, influence and the power to change perceptions. They still do. We had brands using the reach of legacy media to be visible among the masses. They still do….
Update – February 27, 2014: Nothing much has changed, I see. India’s Supreme Court issued a non-bailable warrant against Sahara Chief Subrata Roy yesterday for failing to appear in court and as many people joked on Twitter, there are full page ads…
While munching on that spicy paneer burger yesterday at Delhi airport’s McDonalds, I noticed how busy and engaged the staff were. The manager type lady was under some pressure and was glaring at one of her co-workers, possibly over some mistake. The…
Let us park all the talk of ROI from social media engagement for a bit and explore the ROI of speaking at an event, preferably as a result of sponsoring the event too. I’m referring to the ad:tech session by Fashion and…
More than a decade ago, when I had freshly started life in Bangalore after a stint in Delhi, I stumbled upon a former colleague from Delhi on Bangalore’s famous Brigade Road. We hadn’t kept in touch ever since I moved to Bangalore…