Dense commentary on social media, PR, marketing, advertising and branding.
I have gone through a long journey with my payments to Uber. I started with a credit card, then joined Paytm specifically for being able to use it on Uber, and have now moved using UPI-based payments on Uber. I dropped out…
I was watching something on TV along with my daughter when the Ariel washing powder ad appeared. It features Chefs Sanjeev Kapoor and Damodaran, and played in Hindi. At one point, Sanjeev Kapoor asks, ‘Who can remove these tough stains? Popular powder?…
Tide started this, . They paid NFL players and commentators to casually insert a Tide mention while they are speaking with the fellow team members or the audiences! Imagine hearing Virat Kohli and Dhoni chatting near the stumps and Kohli suddenly says,…
If you thought public urination is a big problem only in India, you’re mistaken. Apparently, it is a big enough problem even in Paris, France! SNCF (Société Nationale des Chemins de Fer français), France’s national state-owned railway company found this to be…
There’s always a first time for everything in life and my first book’s first book launch was on Tuesday, in Gurgaon. And I was both thankful and happy that I was able to share the stage with Aditya Ghosh on this occasion….
Ideas are just ideas. Across time and interpretation. Or is it? Thomson, the TUI Travel-owned travel brand, famously launched its Simon The Ogre ad film back in December 2013. The film was conceived by the agency BMB (Beattie McGuinness Bungay). Watch the…
I have written about brands cleverly using the newspaper classifieds section earlier. See Ogilvy Colombia’s very smart effort for their client (on LinkedIn). Closer home, here’s Zomato, the brand that’s always in the news one way or the other, using the matrimonial…