Dense commentary on social media, PR, marketing, advertising and branding.
Quite a few clothing brands have, from time to time, spoken about responsible fashion. But in doing so, they face an extraordinary situation where they have to ask people to buy their products less often! One of the most famous and vocal…
Kellogg’s recently launched instant upma in India and it seems the brand has become a butt of jokes. The jokes, that have now become viral, seems to have started with one tweet (I’m assuming, given the number of Likes and quote-tweets). There’s…
The New York Times, on the November 24th issue, reported that sales of chess sets have dramatically increased in recent times. The timing of the increase in sales was earlier due to the pandemic-induced stay-at-home rules. But in recent times, it was…
The French animal rights foundation ’30 Millions D’Amis’ (30 million friends) has been relentless in communicating and sensitizing people about animal abuse and abandonment for a very long time. It started as a TV program, by the French journalist Jean-Pierre Hutin, in…
The Delhi High Court heard the arguments in the defamation case launched by Karan Bajaj, WhiteHat Jr’s founder, against Pradeep Poonia, yesterday. Page 5 of the by Karan Bajaj has this:advertisements concerning an imaginary child who the Plaintiffs christened “Wolf Gupta” Let…
I used to shave every day when I indulged in the 9-6 rigmarole of full-time employment till early-2018. And I used to hate that task. I shave once a week now 🙂 To be fair, the devices we use to shave these…
There is advertising. And there is journalism. The difference used to be primarily about who says what, where, and who pays for it. The brand’s voice is reflected as-is in advertising which is placed in media channels for a fee. The brand’s…