Dense commentary on social media, PR, marketing, advertising and branding.
Back in the mid-2000s, the Tamil Nadu-based Gingelly Oil brand Idhayam unleashed an extensive multimedia campaign for something relatively unknown till then – Oil Pulling. Oil pulling, a procedure mentioned in the Ayurvedic text Charaka Samhita under names like Kavala or Gandusha,…
Tamil newspaper (Dinathanthi). Tamil headline and Tamil campaign name (Pudhiya Aarambham). Hindi newspaper (Navbharat Times). Hindi headline and Hindi campaign name (Nayi Shuruaat). English newspaper editions of Bengaluru, Hyderabad and Kolkata (The Times of India). Hinglish headline and Hindi campaign name written…
Three ads from October, November, and December 2020. October 2020: The agency Cheil India, for their client MG Motors’ Gloster. (October 28)/November 2020: The agency Saatchi & Saatchi Australia, for their client Toyota (Hilux). December 2020: The agency Publicis United States, for…
I started by admiring this idea by Ogilvy Singapore, for their client Furry’s Kitchen, a Singapore-based dog food brand. The idea, as demonstrated, is interesting. The insight they use is the (supposed) perception that food for dogs tastes unpleasant and is made…
UPDATE: Added the 2021, 2022 and 2023 ads by Staatsloterij, both made by the same agency, TBWA\NEBOKO, at the end of this post. The Supreme Court of Netherlands ruled in January 2015 that the Dutch national lottery, Staatsloterij, deceived the public between…
As far as Christmas season ads go, this is one of the very best. The client is Doc Morris, one of Germany’s largest online pharmaceutical services. The agency is Jung von Matt/SAGA. The narrative technique is prolonging the intrigue, without letting us…
When we talk about sound in advertising, it is usually associated with and thought to be about music. The kind of music, no doubt, plays a big role in shaping our perceptions and guide us towards feeling a particular emotion. If you…