Dense commentary on social media, PR, marketing, advertising and branding.
UPDATE – July 14, 2022: Closure! UPDATE – January 19, 2021: The Court has ruled that Sebamed can continue to name Lux, Dove, Pears and Santoor, and just remove the comparison with Rin! That means the other 4 bathing soap brands cannot…
All the 3 big Cola brands in India—Coca-Cola, Pepsi, and Thums Up—released new TVCs in December 2020. Pepsi – December 17, 2020, by Wunderman Thompson. View this post on Instagram A post shared by Pepsi India (@pepsiindia) Coca-Cola – December 24, 2020,…
Kumar Mangalam Birla is one of the few billionaire industrialists in India who is yet to join any social media platform officially. He doesn’t even have a LinkedIn profile (not that he needs one anyway), so forget Twitter or Instagram. But his…
This post contains some spoilers about certain films like Knives Out, Vikram Vedha, Petta, Dhoom, etc. Back in July 2020, I had written about brands’ attempt to control how their products are showcased in movies, TV shows, and pop culture, in general….
Back in the mid-2000s, the Tamil Nadu-based Gingelly Oil brand Idhayam unleashed an extensive multimedia campaign for something relatively unknown till then – Oil Pulling. Oil pulling, a procedure mentioned in the Ayurvedic text Charaka Samhita under names like Kavala or Gandusha,…
Tamil newspaper (Dinathanthi). Tamil headline and Tamil campaign name (Pudhiya Aarambham). Hindi newspaper (Navbharat Times). Hindi headline and Hindi campaign name (Nayi Shuruaat). English newspaper editions of Bengaluru, Hyderabad and Kolkata (The Times of India). Hinglish headline and Hindi campaign name written…
Three ads from October, November, and December 2020. October 2020: The agency Cheil India, for their client MG Motors’ Gloster. (October 28)/November 2020: The agency Saatchi & Saatchi Australia, for their client Toyota (Hilux). December 2020: The agency Publicis United States, for…