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Category: marketing & advertising

Ajay Claude Devgn Damme
creative marketing & advertising opinion social media 

Ajay Claude Devgn Damme

September 21, 2021September 21, 2021 by Karthik S

Actor Ajay Devgn recreates his iconic introductory scene from his debut, Phool Aur Kaante in a recent ad for Mahindra Furio trucks. I had recently written about Mahindra Furio trucks in a different context. A lot of people have commented about Devgn’s…

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Star Bars
marketing & advertising opinion 

Star Bars

September 20, 2021September 20, 2021 by Karthik S

A fairly unlikely product category that seems totally obsessed with using stars (from films and sports) in its advertising campaigns is TMT Steel rods. The consistency with which assorted brands that manufacture TMT bars sign up (mostly) male film heroes and use…

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Creative use of shadows in outdoor advertising
communication creative marketing & advertising opinion 

Creative use of shadows in outdoor advertising

September 15, 2021September 15, 2021 by Karthik S

I had written about the tiny billboards trend in July. On a similar note, there seems to be an interesting trend in billboards using shadows to tell a story. The ingredients are – billboard, creativity, and shadows that are caused either by…

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The missing question in the Indian Express-flyover imbroglio
marketing & advertising opinion 

The missing question in the Indian Express-flyover imbroglio

September 14, 2021September 16, 2021 by Karthik S

There is one question that is most pertinent about the Uttar Pradesh – Indian Express advertisement imbroglio. But, before I come to that, a quick recap. The Indian Express Group had a multi-edition splash of an ad campaign to promote Uttar Pradesh…

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Creative ideas by agencies for hiring and employer branding
creative ideas marketing & advertising opinion social media 

Creative ideas by agencies for hiring and employer branding

September 7, 2021September 7, 2021 by Karthik S

Three different agencies use three different creative ideas towards hiring and employer branding. 1. One Twenty Three West (Canada) If you are an agency and need to hire animators, UI/UX designers, art directors, copywriters, strategists, producers, and account supervisors, how would you…

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Shared meaning in communication
basics communication marketing & advertising opinion social media 

Shared meaning in communication

September 6, 2021September 6, 2021 by Karthik S

In one of the episodes of the TV series Friends (season 4, episode 5), Ross uses a fist-bump gesture at Rachel and she doesn’t understand what it is supposed to mean. Ross’s sister Monica explains that this was a gesture invented by…

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Raw egg test: Purple vs. The Sleep Company
creative marketing & advertising opinion 

Raw egg test: Purple vs. The Sleep Company

August 26, 2021August 26, 2021 by Karthik S

The mattress category has witnessed tremendous action in recent times, mainly because of the many D2C brands that have made a beeline for it, following the US model. But beyond the usual litany of product features and benefits, how can a mattress…

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