Dense commentary on social media, PR, marketing, advertising and branding.
There is one question that is most pertinent about the Uttar Pradesh – Indian Express advertisement imbroglio. But, before I come to that, a quick recap. The Indian Express Group had a multi-edition splash of an ad campaign to promote Uttar Pradesh…
Three different agencies use three different creative ideas towards hiring and employer branding. 1. One Twenty Three West (Canada) If you are an agency and need to hire animators, UI/UX designers, art directors, copywriters, strategists, producers, and account supervisors, how would you…
In one of the episodes of the TV series Friends (season 4, episode 5), Ross uses a fist-bump gesture at Rachel and she doesn’t understand what it is supposed to mean. Ross’s sister Monica explains that this was a gesture invented by…
The mattress category has witnessed tremendous action in recent times, mainly because of the many D2C brands that have made a beeline for it, following the US model. But beyond the usual litany of product features and benefits, how can a mattress…
I had written about a brand that generously swore and was generally abrasive on Twitter, back in 2018. That brand continues to be exactly the way it was and it’s a total riot! It is so unusual to see a brand stay…
When I wrote a note on deepfakes last year, I was merely looking at it from the perspective of disinformation. But, besides perpetuating disinformation (and misinformation), it is heading in a really interesting direction that is not so bad (though still questionable)…
A recent ad for Airtel Nigeria, by the agency Noah’s Ark (Nigeria), made me ponder quite a bit. When I saw the ad for the first time, I loved the idea and thought that it was a fantastic way to showcase how…