Dense commentary on social media, PR, marketing, advertising and branding.
Actor Ajay Devgn recreates his iconic introductory scene from his debut, Phool Aur Kaante in a recent ad for Mahindra Furio trucks. I had recently written about Mahindra Furio trucks in a different context. A lot of people have commented about Devgn’s…
A fairly unlikely product category that seems totally obsessed with using stars (from films and sports) in its advertising campaigns is TMT Steel rods. The consistency with which assorted brands that manufacture TMT bars sign up (mostly) male film heroes and use…
I had written about the tiny billboards trend in July. On a similar note, there seems to be an interesting trend in billboards using shadows to tell a story. The ingredients are – billboard, creativity, and shadows that are caused either by…
There is one question that is most pertinent about the Uttar Pradesh – Indian Express advertisement imbroglio. But, before I come to that, a quick recap. The Indian Express Group had a multi-edition splash of an ad campaign to promote Uttar Pradesh…
Three different agencies use three different creative ideas towards hiring and employer branding. 1. One Twenty Three West (Canada) If you are an agency and need to hire animators, UI/UX designers, art directors, copywriters, strategists, producers, and account supervisors, how would you…
In one of the episodes of the TV series Friends (season 4, episode 5), Ross uses a fist-bump gesture at Rachel and she doesn’t understand what it is supposed to mean. Ross’s sister Monica explains that this was a gesture invented by…
The mattress category has witnessed tremendous action in recent times, mainly because of the many D2C brands that have made a beeline for it, following the US model. But beyond the usual litany of product features and benefits, how can a mattress…